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Wilton Bradley

By September 17, 2025November 17th, 2025No Comments
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Wilton Bradley

Stand Number: E89 & E98

Member

Wilton Bradley Ltd specialise in the design, development, sourcing and supply of quality consumer leisure goods, supplying our own branded goods to specialist retailers and sourcing a broad range of products for many of the world’s leading retailers and third party brand owners.
Our Business
With over 20 years’ experience in sourcing goods from some of the best and most competitive factory’s around the world and applying our time honoured values of rigorous but fair and transparent dealings with our supply chain, we are able to provide an unrivalled service to our customers, ensuring competitive pricing, quality and reliable delivery.

We have a talented design and product development team based in our UK headquarters. Our team design and develop innovative new products for our own brands, as well as helping our trade customers to conceptualise their own product ideas.

With over 20 years of experience in sourcing goods from some of the best and most competitive factories around the world, we are able to provide unrivalled sourcing capabilities for our customers. We have time honoured values of, tough but fair and transparent dealings with our supply chain, ensuring competitive pricing, quality and reliable delivery. Our Hong Kong Office is home to an expert team of sourcing and quality control specialists as well as a permanently manned showroom.

Whilst we source goods and have ongoing relationships with 100’s of manufacturers around the world, we choose to represent a small and select number of factories who are excellent within their field, such as Bestway, one of the world’s leading inflatable brands. We only work on an exclusive basis in the UK where we feel a local representation will benefit the factory, the trade customer and ultimately the consumer. By taking responsibility for sales / marketing and after sales we can maximise the manufacturer’s market share and customer satisfaction which in turn leads to business longevity, we can help good factories become UK market leaders.

We are able to offer our customers a method of supply that best suits their business. We carry inventory of own brand products in our 100,000 sq. ft. warehouse facility in the UK. We also offer customers the following options to purchase, which all handled in house via our own facilities and administered by our expert team:

  • FOB – through our Hong Kong company, where we have a permanently manned showroom
  • Direct Container –  full container loads providing the advantage of the volume price but without the worry of shipping, customs clearance and compliance.
  • Domestic Trade Supply – multiple carton or pallet orders picked and dispatched from UK inventory dispatched to trade customers in the UK and North West Europe.
  • Direct Dispatch – we can ship single items direct to consumer from our UK warehouse, on behalf of our major customers.

Wilton Bradley have a full time in house compliance team. We have time honoured values of supplying fit for purpose products and we exercise extreme diligence when it comes to ensuring that our products comply with all relevant standards. We are also an audited and accredited member of ToyCred, which means that we have robust systems in place to ensure compliance throughout the supply chain.

About Us

Xootz Cobolt Electric Ride-On Motorbike View Product

Xootz Cobolt Electric Ride-On Motorbike

Xootz Cobolt Electric Ride-On Motorbike The Xootz Cobolt E-Bike is the ultimate ride-on for young adventurers aged 5 and up! With its thrilling features and kid-friendly design, this electric bike delivers the perfect balance of fun and safety for your little explorers. Built for action, the Xootz Cobolt comes equipped with 12” inflatable off-road tires, ensuring a smooth and comfortable ride across a variety of surfaces, from pavements to dirt paths. Kids will love the exciting twist throttle that gives them full control of the speed, making every ride feel like an adventure. Safety is a top priority with the Cobolt. The bike features a mechanical hand brake, allowing your child to stop quickly and confidently. The durable chain-driven motor delivers reliable power, helping them reach thrilling speeds of up to 16km/h. For extra comfort, the bike is fitted with a padded seat and a convenient footrest, ensuring a comfortable ride. Perfect for kids with a sense of adventure, the Xootz Cobolt E-Bike offers an unforgettable riding experience with just the right amount of speed and control to keep parents at ease.

Toyrific Powerplay 3Ft - 10In1 Table Game View Product

Toyrific Powerplay 3Ft - 10In1 Table Game

Powerplay - 10In1 Table Game Enjoy 10 classic games: pool, table football, air hockey, table tennis, pickleball, chess, checkers, backgammon, basketball, and magnetic darts. Its compact and foldable design makes it easy to store—tuck it away against a wall, under a bed, or in a cupboard when not in use. Perfect for any room, big or small! Suitable for kids 5+, it’s great for improving reflexes and coordination. Perfect gift for birthdays, Christmas, or family game nights! Features: 10 GAMES IN 1: The Power Play foldable games table offers endless fun with pool, table football, air hockey, table tennis, pickleball, chess, checkers, backgammon, basketball, and magnetic darts - ideal for family game nights FOLDABLE DESIGN: The compact 3ft multi games table easily folds for storage, fitting under beds, against walls, or in cupboards - perfect for saving space in any room, big or small GAME NIGHT FUN: The mini games table brings the excitement of classic games like pool, table football and table tennis into your home, making it a top choice for family fun and exciting gifts SKILL BUILDING: Suitable for kids ages 5+, this mini games table helps improve reflexes, coordination, and strategic thinking with football games, chess, and table tennis PERFECT GIFT: Whether it’s for birthdays, Christmas, or just because, this mini games combo table is the ultimate gift for boys, girls and families alike. New Designs to be unveiled at Toy Fair London!

Xootz - Switch Rider 5-in-1 Folding Balance Trike View Product

Xootz - Switch Rider 5-in-1 Folding Balance Trike

The Xootz Switch Rider 5-in-1 Folding Balance Trike is the perfect ride on companion for toddlers learning to ride. Designed to grow with your child, it effortlessly switches between trike and balance bike modes, helping children build coordination, balance, and confidence. A durable steel frame and puncture proof EVA tyres ensure long lasting performance, while the adjustable handlebar and saddle provide the perfect fit for your child as they grow. It has a lightweight, foldable design, making it easy to take on adventures or store neatly at home. This versatile ride offers fun, safety, and development in one smart package.

Toyrific - Stepping Stones Balance Game View Product

Toyrific - Stepping Stones Balance Game

Stepping Stones Balance Game Bring energy and excitement to playtime with this Stepping Stones Balance Game. Designed for indoor and outdoor fun, these eight brightly coloured stones encourage balance, coordination, and sensory play. Each stone features a non-slip textured surface with a rubber base, ensuring safe play on a variety of surfaces. Lightweight yet strong, they hold up to 20kg and stack neatly for easy storage. Complete with a colour spinner for fun challenges, this set is perfect for active and imaginative play.

Xootz - Bubble Go Dinosaur Scooter & Trike View Product

Xootz - Bubble Go Dinosaur Scooter & Trike

Xootz Bubble Go Dinosaur Scooter & Trike Unleash the roar of adventure with the Xootz Bubble Go Dinosaur Scooter, the ultimate ride for little explorers who love all things prehistoric! This dino-themed scooter turns every outing into a Jurassic journey, releasing a stream of bubbles from its friendly dinosaur head bubble machine. With its bold green and yellow design, this scooter is sure to make your child the king or queen of the ’bubble jungle.’ The fun starts with the press of a button - just fill the dinosaur bubble machine with bubble solution and watch as your young rider leaves a trail of bubbly excitement behind them. Whether it’s a race across the park or a roaring adventure in the garden, the Bubble Go Dinosaur Scooter makes every ride feel like a thrilling expedition through dinosaur territory. Designed for action-packed fun, this scooter features a lightweight, foldable frame that’s easy to carry and store after the adventure ends. Its three-wheel design offers extra balance for young riders, and the non-slip foot deck ensures a sturdy, secure ride over smooth pathways and wild terrain alike. Perfect for children aged three and up, the Xootz Dino Roar Bubble Scooter is a gateway to imagination, activity, and outdoor play. Your little one will love stomping and scooting like a dinosaur, leaving a cloud of bubbles in their wake and making memories that will last a lifetime. New Unicorn Scooter & Trike to be unveiled at Tor Fair London!

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Grasshopper Garden Games - Corn Hole

Grasshopper Garden Games Rediscover the simple joy of classic lawn games with Grasshopper Games. From sunny afternoons with Ring Toss to friendly competition with Croquet, 4 in a Row, and Giant Stack ‘N’ Fall and new Corn Hole, Grasshopper Games makes it easy to get everyone outside and playing. Built for laughter, connection, and a little healthy rivalry, our games are made to be enjoyed by all ages, season after season. New Design to be unveiled at Toy Fair London!

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