The Press Office is available for all media and influencer approved visitors to gain information and assistance from the show’s PR agency, Retail PR, as well as access to spokespeople.

The Press Office is an equipped working space for the media with wifi, numerous desks with charging sockets, storage and catering.

Outside of the Press Office is the display of the Toy Fair’s Hero Toys – a selected range of brand new toys for 2026 which have been picked by an independent panel of retailers as some of the stand out products at the show.