SQUEEK

Blog Post 

Full Name: Pip Hancock

Job Title: Director/Inventor

This will be SQUEEK’s third year at Toy Fair.

Year 1, appropriately, we arrived ‘green’ in the Green House area, but it was a great insight.
Year 2, last year, was fantastic, we had all sorts of interest for ‘Daisy Flower’ – a highchair toy (that should have
launched earlier this year…manufacturing issues).
THIS year we arrive with a BANG! with a range of super-cute, innovative infant and pre-school toys!

SQUEEK launches in Spring 26 and delivers something completely different and unique. With patented tech and
adorable designs, SQUEEK’s toys are both distinctive and irresistible.

Our main USP revolves around the integration of ‘moving pictures’ into toys. Literally. Our toys come to life with
dynamic visuals which spark imagination, endearment and learning.

With a genuine focus on sustainability, the range will be in FSC wood, recycled plastic or other eco-friendly materials.
This is at the heart of our values.

The toys will be ages 6m+ to pre-school children. The range so far includes:

Daisy Flower™ highchair toy: at the flower’s centre is its set of picture panels that show little bees buzzing around
when spun. The panels & leaf ring sound as they are moved. The rest of the features are a mini voyage of bug-
discovery from caterpillars, butterflies, ants and ladybirds.

Daisy Flower™ rattle/teether is a smaller version of the highchair toy with rattle beads and gum-friendly surfaces and
decorated with similar insects.

Links for the rattle/teether, displaying SQUEEK’s signature caterpillar.

A toy for a cot/crib in the style of a fluffy cloud.

Next are two push-along toys containing rolling picture panels: ‘Rolliescope’ is aimed at children of 3+. The other is a
toddler walker.

The last three toys feature characterful cars, used in new ways: one for a pram, one is a handheld-balance toy and
the other is a pull-push along.

The brand has a strong, sweet, cohesive aesthetic making it stand out.

Finally to explain the brand name: SQUEEK isn’t just a nickname (the founder is Pip) but it’s a declaration of our
spirit. “Pipsqueak” captures the essence of being an upstart: we mean business, FUN business!