Click

Blog Post 

Full Name: Luke Hillier

Job Title: CEO

This year’s London Toy Fair marks an exciting milestone for Click as we showcase our biggest and most diverse portfolio yet. After several years in our previous location, we’re thrilled to be unveiling a larger stand in a new position on the show floor – a move that reflects the tremendous growth we’ve experienced and our expanding range of brands and products.

Our portfolio now spans an impressive breadth of toy categories, offering retailers an unprecedented choice of current, on-trend products with toy target audiences. From action figures to creative play, collectibles to gaming-connected toys, we’re bringing together exceptional brands that capture the imagination of children across all age groups. This diversity has never been more important as retailers seek partners who can deliver comprehensive solutions rather than single-category offerings.

Looking ahead to the trends shaping 2026, we’re seeing a powerful shift toward customisation, personalisation, and fandom-driven play. Children connect to toys that allow for genuine self-expression – products they can make uniquely their own through transformation, customisation, and creative connection. This isn’t just about slapping a name on a product; it’s about enabling kids to tell their own stories and express their individual identities through play.

The experience-led approach will continue to be crucial for successful brands. Children are seeking deeper engagement with the properties and characters they love, and the most successful toys will be those that facilitate meaningful connection and ongoing interaction. We’re particularly excited to reveal several 2026 product launches that tap directly into these trends, offering innovative ways for children to personalise their play experiences and connect with the brands and fandoms they’re passionate about.

What we’re most looking forward to at this year’s show is the opportunity to share these innovations with our retail partners and demonstrate how our expanded portfolio positions them to capture these emerging opportunities. The energy at Toy Fair is always infectious, and we can’t wait to reconnect with longstanding partners while forging new relationships that will shape the year ahead.

Come visit us at our new, larger location!

How many years have you exhibited at Toy Fair? Any favourite memories?

2026 will be our 17th year exhibiting at Toy Fair. Difficult to pick one! Every year leaves fond memories for all the team. It’s so great to see such a large percentage of our customers under one roof at one time!

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

The vibe at Toy Fair is really positive. As a visitor, open your mind as much as possible – it’s rare to be able to see so many incredible products in one place. As a new exhibitor, make the most of meeting new customers, but remember – the real work happens in the follow-up when you get back to the office. Translate that excitement and energy into action!