KidAntics Limited

Blog Post 

Full Name: Sarah Clark

Job Title: Managing Director

KidAntics Set for Landmark Toy Fair Debut: Big Adventures for Little Minds

Toy Fair 2025 marks an exciting new chapter for KidAntics, as we prepare for our debut appearance at stand D25 this January. The event will kick off a landmark year with the rollout of eight new brands across the UK and Ireland, plus fresh additions to existing favourites, making it our most ambitious start to a year yet. It’s the perfect reflection of our mission to deliver Big Adventures for Little Minds.

For the KidAntics team, Toy Fair has always represented the heart of the industry, a place where creativity thrives, partnerships grow, and the joy of play takes centre stage. It’s where ideas become reality and where the passion that drives the toy world shines brightest. This year, we’re thrilled to bring a portfolio that truly celebrates the diversity of play, spanning construction, crafts, STEM, plush, games, early learning, and stationery.

Among our exciting newcomers is Builderz, introducing early engineering through colourful components and hands-on creativity for children aged 3+. Sandart combines colour and imagination in vibrant, mess-free craft kits, while Wild! Science makes real science fun, accessible and educational. Its sister brand, Wild! Craft adds a creative twist with self-expression kits perfect for birthdays and gifting.

Roo Games deliver quick-to-learn, eco-friendly fun for the whole family, and One Love brings heart to the plush category with soft toys and bag charms made entirely from recycled fabrics. Mier Edu, making its UK and Ireland debut, offers beautifully designed educational toys that nurture skill development and imaginative play for children aged 0-8.

New for 2026, Potion Pets invites children to explore the 10 Realms of Eloria, a collectible sensory play experience where they dissolve a mystery orb to uncover a magical creature. Each realm represents an elemental force that keeps Eloria in balance, with Common, Rare and Ultra-Rare Potion Pets to collect, including BlazeTail, FrostNibble and the elusive Glimmer-Chomp. Blending tactile discovery with rich storytelling and digital exploration, Potion Pets combines sensory play with the excitement of collectability.

Our existing favourites are also evolving. Avenir adds charming new crochet animal kits, Haku Yoka expands its colourful stationery range, Wild Thingz introduces playful dinosaur puppets, and Johnco taps into the latest animal trends with its irresistibly squishy Capybara launch.

Backed by strong retail and marketing support, from eye-catching FSDUs and CDUs to digital campaigns and influencer collaborations, KidAntics is ready to make a lasting impression.

Toy Fair 2025 isn’t just an exhibition for us, it’s a celebration of creativity, connection and possibility. Join us at stand D25 and discover how KidAntics continues to create Big Adventures for Little Minds.