Rubies Masquerade UK

Blog Post 

Full Name: Ciara Loane

Job Title: Marketing Manager

It is time to shine! Rubies, the leading manufacturer, designer, and distributor of costumes and accessories, will be supplying KPop Demon Hunters costumes and wigs in early 2026.

Released in June 2025, the film has since taken the world by storm, becoming the most watched Netflix title of all time.

In early 2026, Rubies will offer three different versions of Rumi costumes. Showcasing her iconic ‘Golden’ performance look, these costumes feature tops and shorts with 3D epaulette details, digitally printed elements, and mock boot tops.

To complete the infamous trio, alongside Rumi, Rubies will roll out the range expansion featuring both Zoey and Mira costumes in their street fashion ‘core’ looks. The Mira costume provides modesty with leggings attached to a skirt, a top, and her staple black choker. The Zoey costume transforms her crop top into a digitally printed tee with detachable straps, cargo-effect trousers, and a black armband.

Importantly, KPop Demon Hunters is rooted in South Korean culture; therefore, the street fashion looks each include a traditional good luck charm accessory called a norigae.

To complete the rocking looks, Rubies will also offer three wigs for the members of Huntrix. The Rumi braid wig measures 80cm in length, the Mira wig is over 50cm, and the Zoey wig replicates her iconic plaited buns. Each wig features an elasticated band and high-quality thickness, ready for customers’ adventures.

But that is not all; a third phase with other key characters and props will be released soon after! Keep your eyes out and make sure to register your interest at Rubies stand.

It is expected that fans will want to dress just like Huntrix for all occasions, whether they are going on a world tour or having a quiet night in with a movie. Retailers should not miss out on the opportunity to be part of this mega cultural event and prepare to order Rubies’ officially licensed KPop Demon Hunters costumes and wigs.

Don’t wait for the takedown—keep an eye out for Rubies KPop Demon Hunters costumes available in early 2026!

How many years have you exhibited at Toy Fair? Any favourite memories?

Rubies has exhibited for decades however, I personally have been attending for four years now. For me, it’s meeting and connecting with leading powerhouses within the industry.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Plan your visit! There are SO many stands, offers, discussions etc, it can be quite overwhelming on your first visit! Make sure to maximise your time by booking in meetings/planning your route around the event. Also, bring a tote bag! You never know what freebies, catalogues or brochures you will pick up along the way.