Asmodee UK

Blog Post 

Full Name: Clara Parr

Job Title: Senior Account Executive

Asmodee is a global leader in tabletop gaming. Inspired by players, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years. 

Since asmodee’s founding in France in 1995, it has pioneered the tabletop gaming industry, bringing iconic titles such as Ticket to Ride®, CATAN®, Dobble®/Spot it®, 7 Wonders, Azul, STAR WARS™: Unlimited and many more to millions of players worldwide. asmodee have transformed the world of board games, card games, and role-playing games, merging passion with artistry and bridging the gap between creation and player. 

Inspired by players, we don’t just make board games; we create moments of connection that turn play into art, making extraordinary experiences easily accessible, across all retail channels, to game enthusiasts worldwide.

This year, we are celebrating our 30th Birthday and it will be bold, creative, passionate and welcoming, just like our personality, ensuring it’s bigger and better than ever.

Visitors to the asmodee stand can expect celebrity appearances, new game reveals, games demonstrations, prizes, giveaways and more. 

asmodee will be showcasing firm favourites including Flip 7, Brick Like This, Star Wars™: Unlimited Intro Battle: Hoth and Dobble Bluey, with sneak peeks of new launches Dobble Spiderman, Dobble One Piece and CATAN on the Road. 

Not forgetting our new asmodee World game, an immersive and interactive online experience highlighting asmodee’s prolific and varied influence on the gaming industry over the last 30 years. Come to the stand to play – guaranteed fun for all!

‘People engage in board games for lots of reasons. Fun and entertainment is key but also supporting mental health, creativity, and community building. The challenge and stimulation offered by games, along with the social interactions they foster, are what drives us here at asmodee.’ Roger Martin, Marketing Director of asmodee.

With 21 studios and a portfolio of over 400 IPs, asmodee continues to push the boundaries of tabletop gaming by releasing innovative, award winning, and successful games year after year that promises to enhance your portfolio and drive customer satisfaction. Come to our stand and explore our best-selling collections and discover top of the range gaming experiences.

We pride ourselves on being a powerhouse of imagination and creativity where every game tells a story and celebrating all players with extraordinary experiences all part of an epic adventure. 

How many years have you exhibited at Toy Fair? Any favourite memories?

asmodee have been exhibiting at Toy Fair since 2018. One of our favourite memories from Toy Fairs of years gone by is the acquisition of Coiled Spring Games which happened on this very showroom floor, creating a vibrant partnership with an incredible games company and Roger Martin who is now our Head of Marketing, proving that great connections can be made that change the course of worldwide companies. All at Toyfair!

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Try and see everyone! Talk to as many visitors and exhibitors as possible. It’s such a diverse, exciting and inspiring space to be in for three days, although we’d never managed to get round all the stands in that time, not for lack of trying! Here’s hoping 2026 will be the year!