Curious Universe

Blog Post 

Full Name: Codie Goddard

Job Title: Brand & Marketing Manager

The countdown to London Toy Fair 2026 is officially on, and the Curious Universe team can’t wait to return to the show floor for our fourth consecutive year. Each Toy Fair is a milestone for us, a chance to unveil fresh ideas, celebrate our creative successes and connect with the incredible people who make the toy industry so inspiring.

Over the years, Toy Fair has become a true hub of creativity and collaboration for our team. It’s where our imagination comes to life, and 2026 promises to be our most exciting year yet. This time, we’re bringing an expanded portfolio that highlights our passion for innovation, hands-on fun and creative discovery.

Few products have sparked creativity quite like our Nano Tape Magic range. Since its launch, it’s become a go-to choice for kids who love to craft, build and experiment in hands-on ways. In 2026, we’re marking the brand’s continued success with fresh designs, new themed kits and creative play ideas that keep it engaging and fun.

After their strong launches in 2025, both Decoden Magic and Water Bead Magic have quickly become popular additions to our creative range. Decoden Magic lets kids decorate and personalise with colourful puffy glue and charms, creating personalised accessories. Water Bead Magic uses beads that stick together when sprayed with water, allowing children to build and display their own designs – no glue needed! Both ranges encourage kids to design, decorate and explore. At this year’s show, we’ll be revealing exciting additions to both lines, offering even more ways for children to express themselves and unleash their creativity.

In true Curious Universe style, we’re not stopping there. Our 2026 showcase will feature new brands and concepts, including fresh craft ideas, playful collectibles and imaginative activity kits that celebrate creativity in all its forms. Designed to engage curious minds and inspire open-ended play, these new launches reflect our ongoing commitment to delivering exceptional creative experiences for children everywhere.

We can’t wait to welcome you to Stand D38 to discover the exciting brands of Curious Universe UK – where imagination takes centre stage and creativity knows no bounds.

How many years have you exhibited at Toy Fair? Any favourite memories?

We’ve now exhibited for four consecutive years, and as we reflect on that time, we’re proud of how far we’ve come and even more excited for what lies ahead. London Toy Fair is always a highlight for us, offering the perfect stage to share our latest ideas and connect with our community.

Some of our favourite moments include the costume character parades, influencer day, and, of course, getting a selfie with Stephen Mulhern last year!

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Embrace the atmosphere! The Fair is a fantastic opportunity to connect with industry leaders and make new contacts. Speak to everyone, you never know who might stop by your stand or what opportunities could come from a simple conversation.