Hunter Price International

Blog Post 

Full Name: Allana Holmes

Job Title: Commercial Director

This will be our fifth London Toy Fair in 2026 and just like every year, we challenge ourselves to keep thinking differently and push the boundaries in terms of how we bring our brands to life on the Olympia stage!

Each year we level up – from our marketing campaigns, stand execution, brand storytelling and license collaborations; to the little details and finishing touches, just like our Hunter Price (limited edition!) show bags which are spotted throughout the halls all week!

Toy Fair has really become such a statement of intent for us as a business; it’s bringing all the elements together to showcase our creative vision for our brands and collections to deliver that best in class show experience across our core categories.

The buzz really has begun already for Toy Fair 2026; it’s just the best way to kick off the new year, everyone’s rested and recharged after the Q4 madness and then it’s showtime! I can’t wait! 

We’ve got many new additions to unveil, I really wish I could say more at this stage but all I guess I am allowed to say right now are things are ‘looking’ good!!!

How many years have you exhibited at Toy Fair? Any favourite memories?

We’ve come a really long way since our first show in 2020! Unrecognisable actually! We’re not newbies anymore, with this being our fifth Toy Fair, so we push ourselves to make every show memorable!

Last year will always stick with me, as we had everything! From officially showcasing our Hunter Price rebrand for the first time, to a Live TV appearance, a visit from a ‘real life’ Dragon (Touker Suleyman), but most importantly the hugely positive reaction from all of our visitors – that’s what we do it for! 

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

For exhibitors; be prepared for those walk on meetings which might catch you by surprise, it happens every year – opportunities are everywhere! So make sure your team are prepared for this around all your scheduled meetings! For visitors… wear flat shoes!