Fanattik

Blog Post 

Full Name: Oliver Hancock

Job Title: Head of Marketing & Digital

Walking into Toy Fair in January felt like stepping into the very heart of the licensing world. For me, it was my first time attending, having joined Fanattik and the industry only the previous February, and the scale and energy of the event were unforgettable. While Fanattik has been part of the licensing community for many years (our MD Anthony Marks has three decades of experience in the field), 2026 will mark a milestone: our very first time exhibiting at Toy Fair.

Reflecting on my 2025 visit, three things stood out most clearly:

1. The people. Everyone was there. From retailers to global brands, Toy Fair brought together the full spectrum of the industry. It was obvious that this was the place to showcase our licensed gifts and collectibles, and to connect with both new and existing licensors.
2. The scale. I knew Toy Fair was big, but I wasn’t prepared for just how impressive it would be. The stands were extraordinary, each one designed to stand out and tell a story. It was clear that if Fanattik were to exhibit, we’d need to bring that same level of creativity and presence to make sure we were noticed.
3. The value of “official.” Having attended countless Comic Cons over the years, I’d grown used to seeing unlicensed products. It sometimes made me wonder whether fans really cared about whether something was official. But Toy Fair made the answer clear: they do. The quality and innovation on display from licensees and licensors alike reinforced how important that “officially licensed” seal is. It guarantees high standards, protects the brand, and ensures fans receive products worthy of their passion.

That’s why we’re so excited to be exhibiting in 2026. For Fanattik, Toy Fair isn’t just about the business opportunities (though we expect a full slate of meetings with partners old and new), it’s also about being part of the creative energy that fills the halls. We’ll be showcasing our latest ranges, meeting prospective licensors, and welcoming walk-ons to our stand throughout the show.

And of course, we’ll be taking time to explore the fair ourselves, checking out the incredible products being produced across the industry. Toy Fair is a celebration of creativity, quality, and collaboration, and we’re proud to finally be part of it as exhibitors.

So if you’re attending, come and say hello! We’ll be easy to spot, just look for the Fanattik team, standing tall, smiling wide, and yes, wearing very comfy shoes!