My Toy Fair Blog

My Toy Fair Blog – BIG POTATO



By Emily Bond, Sales Director


Please provide a brief introduction to yourself and the company you work for

I’m Emily and I’ve worked at Big Potato for nearly 6 years now. We make super-simple party games for all the family to enjoy

What is your favourite part about working in the toy industry?

Bringing joy to people – over and over again

Give us the inside scoop, what products are you launching at Toy Fair 2023?

One clue…you can’t say Ummm

What trends do you predict for the Toy Fair industry in 2023?

I think re-playability is key – no one wants something that will gather dust at the back of the cupboard.

How many years have you exhibited at Toy Fair 2023? Any favourite memories?

With different companies I have been exhibiting for around 10 years – sending pictures of myself to nieces and nephews with their favourite TV characters blows their minds. They love it, they think I’m famous.

What is your favourite toy?

I love our board game Herd Mentality but in terms of toys there’s nothing as chic as Barbie – what a babe

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Get chatting to your neighbours, it’s great to make friends in the toy industry. Everyone seems such a great bunch of people

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