Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group.
Circana transforms complexity into clarity. We’re the leading advisor on the complexities of consumer behaviour. Our unparalleled technology and complete view of the consumer inspire our clients to take action and unlock business growth.
We have deep industry expertise. Our toy industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.