Exhibit at Toy Fair
No other event brings together so many toy manufacturers and retailers from small innovative companies to the big chain outlets all under one roof to do one thing: successful business.
“Toy Fair 2023 reminded us of all the benefits of attending trade shows. It is not limited to just seeing customers! Our whole team has been lifted out of the ‚ covid malaise‚ and we are all back smiling! Well done to all involved in putting the toy industry on a positive footing for the year ahead!”KAP Toys
“Bigjigs Toys have exhibited at Toy Fair since 1998, firstly in the Greenhouse section and latterly on a much larger 108 sq mt stand. The service we have received , regardless of stand size has always been exemplary, if anything is ever needed, it is willingly provided. The BTHA staff are a dedicated team who support us as suppliers and nothing is ever too much trouble. Toy Fair is a fabulous, well supported, well organised event, the standard of which is unrivalled.””Bigjigs Toys
“As first-time exhibitors we didn't know what to expect, but I can now say we have truly enjoyed meeting with everyone at Toy Fair 2023: media, buyers, influencers and other fellow exhibitors. It was a great week!”Capikooa
“As usual, the Toy Fair Team did an amazing job putting together an incredible show. The atmosphere was great and the outcome really positive. Thanks!”Orchard Toys
“The traffic on the floor has been fantastic, everybody’s been open and ready to look in to buy.”Basic Fun
2024 Floor Plan
Interactive floor plan below
View the 2024
There are three different packages available at The Toy Fair to help you to make the most of your participation at the show.
For prices and availability call a member of the team on 00 44 (0) 20 7701 7127 or email [email protected]
If you wish to view visual examples of stands from previous years please email [email protected]
NB: ALL the below stand packages include show services such as event security, basic stand cleaning, venue lighting and PR opportunities.
Prices can be found on the application form.
PLEASE NOTE – Exhibitors located outside of the UK are not subject to VAT
Economy package (The Greenhouse)
£1,332+VAT per 5sqm
Economy packages are available in the Greenhouse Area. This is a dedicated space in the Grand Hall for companies wishing to take a small space. The Greenhouse Area was introduced in 2004 and has proved extremely popular with new and small exhibitors, usually selling out by late Summer.
Economy packages can be booked in 5, 10, 15 or 20 square metre units and are built of GES Complete walling with a green overhead leaf design top up panel, grey carpet (surrounding carpet is green) and an overlay name board for the company name and stand number. The structure is 2.5m high and is made from aluminium upright posts and a combination of 1m and 0.5m infill panels.
Included in the package price is the stand build, grey carpet, fascia/name board with stand number, a fluorescent strip light and a chair – one item per each 5 sqm unit. Please note power socket fittings are NOT included.
Exhibitors are not permitted to make any structural alterations to Greenhouse stands e.g. removal of fascia boards.
IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact [email protected]
Shell Scheme Package
£274+VAT per sqm
Shell Scheme Packages are available in any size upwards of 6m2 and in any area of the halls (excluding the Greenhouse Area), according to availability at time of booking. Shell scheme stands are built for you and are made from GES Complete (1m W x 2.5m H) wall panelling. Straight fascia boards are provided to each open side of your stand displaying your company name and stand number. Fascias are 300mm deep with the underside at 2.2m from the floor and aluminium trim at the top and bottom. Fascia supports are generally every 4 metres located at the contractors discretion.
Included in the package price is the stand build, fascia/name board with stand number and grey carpet to allow your products to stand out. Carpet and fascia colour can be upgraded at a cost.
Exhibitors are not permitted to make any structural alterations to shell scheme stands e.g. removal of fascia boards.
IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact [email protected].
£215.50+VAT per sqm
Self-Build Packages are available for those wanting to build their own stands. This package is simply the ‘space-only’, no walls or carpet are included. It is also the responsibility of the exhibitor to ensure that their space is finished to a high standard.
Please also note that due to the structure of the venue, there may be columns within your stand area. The BTHA will not charge for the area taken up by the column/s but more importantly please ensure you incorporate these columns when designing your stand.
As the Toy Fair includes the Grand Hall and National Galleries, it is imperative that if your stand is visible from the Gallery, the top of your stand is finished to a high standard – hiding any lighting/wiring tracks with suitable fire proof material and if so desired enclosing your meeting rooms. NB: Please be aware that depending on the size of the meeting room you may need to install suitable evacuation directional lighting. More operational guidance and stand build rules and regulations can be found in the Exhibitor Show Manual.
All self-build exhibitors will be required to submit stand plans for approval prior to arriving on site.
Exhibitors Show Manual
Exhibitor Kids Policy
During the build and break periods, children under the age of 16 are not permitted within the venue – please refer to the Build/Open/Break schedules in the Exhibitor Manual for specific timings. Proof of age may be requested.
Once the show is open, exhibitors who have children on their stands to help promote and demonstrate their products must ensure all children are fully licensed and pre-registered and send the licenses for the Toy Fair press agency to collate as ‘press children’ prior to Toy Fair. Click here to fill out the the Toy Fair 2024 children’s application form.
All approved children and chaperones will be able to collect their badges from the on-site registration desk in the Grand Hall foyer.
Toy Fair Sponsorship options are open not only to exhibitors but also licensors within the industry. We have designed packages to suit every budget.
For details and prices of all Sponsorship opportunities please contact [email protected] or call 020 7701 7127.
Toy Fair Charity
Each year many of the Toy Fair exhibitors generously donate products to the Toy Fair designated charity at the end of the show equating to thousands of pounds worth of toys. This is done via a ‘trolley dash’ undertaken by volunteers at the end of the final day of the show.
KidsOut were the the official Toy Fair charity for the 2023 event.