Toy Fair to return to Olympia London 24th-26th January 2023

Organisers, the British Toy & Hobby Association, today announced that exhibitor applications for Toy Fair 2023 are now open. Toy Fair is to return to Olympia London from the 24th-26th January 2023, across the Grand and National Halls.

Toy Fair brings together toys and games manufacturers, distributors and retailers under one roof across three busy days and welcomes companies of all sizes from small start-ups to large renowned brands.
Companies can view 2023 rates and space package options and apply to exhibit directly via the Toy Fair website

Exhibitors who pay a 25% deposit by 4th May will benefit from a 3% early booking discount.

Director of Fairs and Special Events, Majen Immink said: “Despite the challenging circumstances we faced last year, we were overwhelmed with the support we received from the industry and were delighted that we were able to put on a successful event. The positive feedback we have received since the show has highlighted how important it is for the industry to do business in person again. We are now very much looking forward to the return of Toy Fair 2023 in January, in what will hopefully be in more normal circumstances.”

Toy Fair exhibitor, Daniel Tavender, Managing Director of EPOCH Making Toys Ltd said: “After a successful and hugely enjoyable return this year, all of the team at Epoch Making Toys are already looking forward to next year’s London Toy Fair. It’s the perfect way to start the year, giving us the chance to spend time with our valued customers and share our exciting new products for 2023.”

Hannah Martyr, Sales & Marketing Director of The Den Kit Company, who exhibited for the first time in 2022, said: “Exhibiting at The Toy Fair had been on our ‘wish list’ for a while. We were absolutely over the moon therefore, to finally introduce our outside play brand in the Greenhouse Zone this January – a fabulously nurturing, friendly and exciting place for small brands like ours to experience the full force of Toy Fair. Within an hour of opening on that first day, we were living the dream – meeting both existing stockists face to face (often for the first time ever thanks to the pandemic) as well as many toy buyers from our ‘dream-target-list’.

“There is simply no replacement for the person-to-person, product-in-hand contact that Toy Fair offers – and we are still welcoming new stockists and orders as a direct response to those introductions. Aside from orders and new stockists we’ve made friends, gained valuable insights into the industry and renewed our commitment to spreading the joy of outdoor, sustainable, child-led play.”

Visitor registration will go live on the Toy Fair website in September.