Fabula Toys

Stand Number: GH9

green house

Driven by a mission to balance screen-time with active play for young children, fabula helps young children continue to enjoy their most viewed digital content – nursery rhymes – by visualising and engaging with them in traditional play. Each toy explores the characters, the story and sometimes even the actions involved, to recreate the heady mix of story telling, music and sense of control that YouTube offers young children. fabula products are also designed around the Early Years Learning Goals set by the UK Department of Education ensuring that children engage both their hearts and minds every time they interact with fabula.

Currently fabula has 5 toys – Incy Wincy Spider – set of story gloves, Wheels on the Bus – large foldable tent, Five Little Monkeys – STEAM boardgame, The Finger Family – set of 10 multicultural finger puppets and If You’re Happy & You Know It – inflatable activity dice. Fabula has been trading since Nov 2020 and is available to shop on its own website, etsy, Not on the High Street as well as Benjamin Pollock’s Toy Shop in Covent Garden. Fabula has also received multiple accolades from the industry including Junior Design Awards 2021, Made for Mum Toy Awards 2021 as well as received a Commendation from The Independent Toy Awards 2021.