TOY FAIR
1. Toy Fair celebrates its 72nd year in 2026
2. Toy Fair started in 1954 and was first held in Brighton
3. Toy Fair 2026 plays host to more than 200 exhibiting companies
4. 2026 show themes include: Licensing Leading Growth, Sport Inspiring Play, Collectible Craze
Continues and Movie-driven Toys
5. Toy Fair’s footprint covers 22,000m2 of Olympia, London
6. Toy Fair is on Instagram @toyfairuk
ANNIVERSARIES
1. Rainbow Designs- 55th anniversary
2. The Puppet Company & Wilberry Toys – 25th anniversary
3. Rainbow’s licensed brand – Beatrix Potter 160th anniversary
4. Rainbow’s licensed brand – Disney Winnie the Pooh 100th anniversary
5. Rainbow’s licensed brand – Mr Men & Little Miss 55th anniversary
6. Rainbow’s licensed brand – Care Bears 45th anniversary
7. LEGO’s Batman theme – 20th Anniversary
PRICE RANGE OF TOYS*
*This is a selection of products taken from a list of 296 submitted to us and is not a full representation of
all the products at Toy Fair 2026 or the toy industry itself. The average cost of a toy showcasing at Toy
Fair 2026, within this list of 296, is around £25.60.
1. Paper Projects Ltd, Hello Kitty Dress Up Stickers (£2.40)
2. KTL, Squeezy sitting Highland Cow Stress Toy (£3.99)
3. One for Fun, Make your Own sushi slime and putty (£4.00)
4. GB Posters & Merchandise, NARUTO SHIPPUDEN – Figurine Puchipop Wave 1 (£6.99)
5. ZURU TOYS, FIFA WORLD CUP™ Ballers Series 1 by ZURU (£9.99)
6. Craft Buddy, Hello Kitty & Friends Crystal Art Mega Activity Set (£12.99)
7. The Source Wholesale, Minecraft Collectable Desktop Arcade Air Hockey (£15.00)
8. The Puppet Company Ltd, My Cuddly Puppet: Bunny (£16.99)
9. Thumbs Up!, Monster Jam – Pocket Games (£20.00)
10. Basic Fun!, Lite Brite Colourpop Toy Story 5 (£29.99)
11. FKA Brands Ltd – Motordayz RC, 1:14 R/C 4×4 Forza Motorsport Nissan Z (£39.99)
12. VTech, Marble Rush Adventures Dragon Castle (£49.99)
13. The LEGO Group, LEGO® Minecraft® Mini Biomes (£54.99)
14. Pinqi HK Ltd, Harry Potter Hogwarts Express Craft Kit (£60.00)
15. Wilton Bradley, Play Tray – Deep Version (£69.99)
16. Maped Juratoys, Janod Red Piano (£70.00)
17. Epoch Making Toys, Sylvanian Families Red Roof Riverside Manor (£114.99)
18. Wilton Bradley, Comet X (£299.99)
19. Bandai, Tamashii Nations: Metal Robot Spirits – MIGHTY STRIKE FREEDOM GUNDAM FINAL
BATTLE (£320.00)
20. Bandai, PERFECT GRADE UNLEASHED 1/60 Nu GUNDAM (£500.00)
CHARITY
The British Toy and Hobby Association (BTHA) is proud to announce a renewed charity partnership with
Kids in Mind for Toy Fair 2026. Kids in Mind is dedicated to providing a safe and nurturing environment
for children and young people who have escaped serious domestic abuse and have relocated, usually
with their mother, to a women’s refuge in the UK.
They transform lives through a range of therapeutic and well-being sessions, including mental health
support, play therapy, music therapy and art therapy. The positive work they do is commendable and the
BTHA is proud to support them at London Toy Fair 2026. To learn more about Kids in Mind please visit
them on stand UL 202.
A Trolley Dash is taking place at 4:30pm on the last day, Thursday 22nd January, where exhibitors kindly
donate products to volunteers running around the halls with supermarket trolleys, filling them up with toys
for disadvantaged children. Last year’s event resulted in 6,000 toys and games being donated to
disadvantaged children.
