Press Release

Toy Fair’s Hero Toys List Announced at Toy Fair 2020

Toy Fair’s Hero Toys List Announced at Toy Fair 2020

25 toys selected by experts as the must-have, trend-setting toys for the year ahead


(London, UK) 21 January, 2020 The British Toy & Hobby Association today announced the Toy Fair’s Hero Toys for 2020, with Character Options, LEGO, and Spin Master amongst the winners.

The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair, which opened today at Olympia, London. They have been judged by an independent panel of retailers, and the BTHA itself, to be the most exciting and creative toys unveiled at the event.

All are due to be released over the next 12 months and between them they cover a wide variety of price points, age ranges and play patterns. From gooey superheroes to a flossing sloth, the list covers everything from major licenses to eco-friendly plush toys.

“With hundreds of companies from all over the world, launching thousands of new toys throughout the show, the competition to make the Toy Fair’s Hero Toys list is fierce. Judging this year was harder than ever,” commented Rebecca Deeming, Public Relations & Events Manager for the BTHA.

“The result, however, is a list packed with innovation, fun, and potentially huge sellers for 2020. Together, they represent the best of our industry and the benefits children of all ages get from playing with quality toys.”

Toy Fair visitors can see the winning 25 Hero Toys on display outside the Press Office (stand Upper Level 320). The complete Toy Fair Hero List can be found below.

The full Toy Fair’s Hero Toys list is:


Exhibiting Name Toy Name Stand Number RRP
Character Options Heroes of Goo Jit Zu Marvel Superheroes E119 £12.99
CLEMENTONI Dynamix – My Flexible World – Wearable 4-in-1 UPPER LEVEL 140 £24.90
Coiledspring Games Wrebbit 3D: Hogsmeade™ – The Three Broomsticks™ E35 £33.99
Epoch Making Toys Sylvanian Families – Adventure Tree House B130 £54.99
Flair Leisure Products PLC Hairmazing E39 £24.99
Golden Bear Duggee’s Adventure Bus E69 £29.99
Hasbro NERF Ultra One GALLERY SUITES £49.99
Hornby Hobbies Scalextric Spark Plug Batman vs Joker Race Set  



Interplay UK Ltd Drone Home G10 £19.99
Keel Toys Ltd KeelEco Plush Range (Turtle, Whale and Orangutan)  





LeapFrog Toys


Yum 2-3 Toaster UPPER LEVEL 500 £17.99
Learning Resources 24-Hour Demonstration Number Line Clock D36 £45


LEGO Hidden Side Haunted Fairground OLYMPIA ROOM £44.99
Mookie Toys Popcorn Poppin’ E131 £14.99
Moose Toys Ltd Kindi Kids ™ The Doctor Corner!


UPPER LEVEL 210 £14.99 – £39.99
MV Sports & Leisure Ltd Trolls 2 Funky Hair 14” Bike B30 £149.99
PLAYMOBIL UK LTD Playmobil Back to the Future DeLorean UPPER LEVEL 540 £49.99
Posh Paws International Sunny Bunnies “Giggle and Hop” Boo Feature toy  


Ravensburger Big Money E140 £19.99
Ridley’s Games Drawsome People GH65 £20
Spin Master BATMAN 12-Inch Rapid Change Utility Belt Deluxe Action Figure with Lights and Sounds  


Tactic Games UK 15 Minutes to Self-Destruct D34 £24.99
Tobar Group Trading Ltd ZURU Pets Alive Fifi The Flossing Sloth


F50 £24.99
University Games



In the Night Garden Board Game – The Great Garden Adventure E50 £14.95
Vivid Toy Group Power Pux Challenge Pack B70 £9.99