Visitor Hotline: 0845 868 5820

Toy Fair 2025 show dates: 21-23 January

Exhibitor applications will open in Spring 2024

My ToyFair Blog

Hear more from exhibitors and visitors

Toy Fair 2024

Tue 23rd | Wed 24th | Thu 25th January

Olympia London

Grand, National & Upper West Halls

View 2024 exhibitor testimonials

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London. The toy industry’s showcase welcomes more than 250 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

NB: General public and children between the ages of 5 and 15 are regrettably not permitted entry to the show.

Watch 2024 show highlights

Watch the 2024 show highlights

2024 Exhibitor List & Floor Plan

View exhibitors and floor plans

We are 70!

Watch our 70th anniversary video

2024 Sponsors