Hello everyone, and welcome to the official Toy Fair 2019 blog!
Can you believe it’s that time of year again? It seems like only yesterday that we were packing our boxes at Olympia and waving goodbye to Toy Fair 2018. But as the days grow colder and the nights just that little bit longer, it can only mean one thing. It’s almost Toy Fair!
2019 will be my fourth Toy Fair, and I can’t wait to see what the industry conjures up for this year’s show. I’ve said it before, but Toy Fair just wouldn’t be what it is today without our fantastic exhibitors. I’m always inspired by the creativity of their inventions, and the passion that keeps them smiling through long days on their feet at the show!
But as you well know, there’s only three days of Toy Fair, and there’s always so much to see. So that’s what our Toy Fair blog is all about! It’s another opportunity for you to meet our exhibitors, hear their stories, and maybe even get a sneak peek of their new launches ahead of the show.
So, without further ado, I’m pleased to welcome you back to the Toy Fair blog! This year, we’ll be doing things a little differently – with a new schedule and format than we had before.
Starting today, we’ll be posting our blogs every Monday and Friday. Those posted on Monday will be longer articles written by our exhibitors, covering everything from stand-out memories of the show, to the important trends that will shape the year ahead. We can’t wait to share these stories with you – and we hope they’ll inspire you for the weeks to come!
Then on Fridays, our blogs will take a lighter turn. In “Toy Fair Corner”, exhibitors will answer eight quick-fire questions on themselves and, of course, toys! We ask the pressing questions, including “What was your favourite toy growing up?” and “What toy brand really stands out to you today?” If you’re interested in getting to know your fellow exhibitors better, and taking a trip down memory lane, then don’t miss our Friday blogs!
Of course, no Toy Fair blog is complete without your top tip for surviving Toy Fair. Whether you’re a show veteran, or a newbie, then my best advice to you is – get out there and meet as many people as you can. Toy Fair has an incredibly warm, friendly atmosphere. You never know who you’ll bump into waiting in the line for coffee, or while taking photos of all the incredible costume characters!
If you’re interested in taking part in our blog series, then drop the Bastion team a line at firstname.lastname@example.org. We still have slots available, but they’ll go fast.
I hope you enjoy the series of blogs our exhibitors have produced for you, and we look forward to seeing you at Olympia in just three months’ time!
Rebecca Deeming, Public Relations Manager, British Toy & Hobby Association
You can follow Toy Fair on Twitter @ToyFairUK