This will be our fifth time at London Toy Fair and we are very excited to be in the main hall again, showcasing more of our range of exclusive, award winning toys. Toy Fair is our UK shop window and gives us the opportunity not only to meet existing customers, but also to attract new business. And it’s a wonderful opportunity to connect with suppliers to see the trends set to enliven this growing market. Each year, we are pleased to be able to offer something new and different, and this year we will be showcasing once again our very popular Belly Bump Balls, along with our award winning large games range, as well as lots of new and exclusive products.
A stand out memory for us has to be at the 2014 show when our Belly Bump Balls – or Giant Raspberries as they became affectionately known as – were chosen to appear on BBC Breakfast TV. Fantastic! The presenters had great fun wearing them and bumping into each other!
Another great first for us was in 2016 when our Large Playmat Games won the BTHA Best New Toys in the specialist toys category. We will be entering a fab new range into the BTHA Toy Fair’s Hero Toys awards this year. Keeping our fingers crossed.
From our point of view, the latest trend we expect to see at Toy Fair is a resurgence of traditional Toys and Gifts, that offer all year-round family fun. Most parents are keen to find alternatives to computerized play with some regular old imaginative fun that’s educational too and they are looking for toys they can play with their children and enjoy.
With this in mind, we are launching in 2018 some fab new ranges under our exciting new brand Eduk8 n Play™. These include a comprehensive new craft range and a great new additional item the Cargo Ship that’s unique, to our ever-popular quality wooden range.
Christine Lawson, MD