2019 will mark the fifth year we’ve exhibited flagship brand Sylvanian Families and arts and crafts range Aquabeads at Toy Fair – it promises to be one of the most exciting visits we’ve had!
Toy Fair always allows us to exhibit in a really creative way. In 2017, we won Stand of the Year with our Cosy Cottage structure and in 2018 we showcased a life-size Grand Department Store, from our new Town range. Winning Stand of the Year was a great achievement for us, which we can hopefully repeat soon!
Cosy Cottage is the most iconic house in the range, bringing back lots of nostalgic memories to our core fans, so having this structure for the stand was a great way for customers to relieve their childhoods. Alongside this, we had a special room that resembled the new Starry Point Lighthouse where visitors could test out the latest products in a fun environment. The Grand Department Store is the largest product in the new Town range so having visitors be able to step inside a life-size version and browse the new range really brought it to life. It also emphasised the sophisticated vibe of the new Town products, with its Parisian feel and more grown up themes of life beyond Sylvanian Village. Being able to showcase our brands like this really helps to bring alive the magic to visitors, plus make them feel truly part of the Sylvanian Families world.
This year we’ll be revealing some great new Sylvanian Families products with varying price points, that will appeal to a wider audience. We’re expanding the adorable new Nursery range, with a range of sets that come with a baby figure included, so they’re ready to play with straight away.
We’ll also be unveiling the second series of our popular Blind Bags, with eight characters plus a secret figure for fans to collect! The first range has proved very popular and taps into the current trend for exciting surprise collectibles, so we’re sure this second series will be just as loved. The lower price point of these ranges makes them great sets to introduce to new fans – and they’re the ideal stocking filler.
After launching the new Town range – our biggest product launch since the birth of Sylvanian Families – we’re excited to announce that we’ll be adding new lines which are as sweet and stylish as ever. They’re great additions to this urban destination, where older sisters of the main village characters work at their dream jobs.
Our arts and crafts range, Aquabeads, continues to grow from strength to strength. We’ll be unveiling new and exciting products for the first time at Toy Fair, such as the launch of our new pastel bead colours, a mini Starter Pack that’s perfect for Aquabeading on the go plus a Box of Fun with a safari theme. Every child is catered for, whether they love a safari adventure, fairy tale unicorns, fashion or food, so we can’t wait to see people’s reactions!
Yuki Otsuka, Marketing Manager at EPOCH making toys, Stand B130