My Toy Fair Blog

My Toy Fair Blog – Just Play


Just Play



Having quickly risen to the number 3 girls’ collectible brand in the US (US NPD Sept 2022) Just Play is predicting Disney Doorables will be THE UK toy to collect in 2023!


According to the latest toy collectibles market report the market size has dramatically increased in the past few years. Particularly in the toy cartoons and figurines space with the number of toys associated with movies and TV shows predicted to grow enormously in the next few years, through offline and online distribution channels. What is more, the increasing number of young adults collecting toys is also anticipated to create lucrative opportunities for industry players.


Just Play VP Marketing, Anna Chapman said: “Our North American business has experienced first-hand the popularity of Disney Doorables. A growing and loyal fan base, of all ages, drove Disney Doorables sales growth in the US by an unprecedented +150% in 2022. With 2023 the year of Disney 100th anniversary celebrations we are predicting high demand for this popular collectible and are investing in our marketing accordingly.” 


As pictured, Disney Doorables Series 9 launches this Spring with 50 new toys to collect. Including Disney’s Mickey Mouse and Disney’s Minnie Mouse, Disney Pixar Cars, and Disney Pixar It’s a Bugs Life. Collectors can choose from singles in a blind bag, Mini Peek and Multi Peek as well as larger sets to expand the collection. Prices start from £2.49 RSP.


Just Play’s 2023 toy collection includes new products from top entertainment brands including Disney, Moonbug and Sesame Workshop as well as an extensive portfolio of owned brands, including a unique ASMR range called Sensory FX and the much-loved and iconic, Slinky. 


To find out more visit the Just Play stand on B90.

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