My Toy Fair Blog

My Toy Fair Blog – SnapDragon Monitoring Ltd

By January 7, 2019No Comments

Cited in 2018’s Disrupt 100 list of companies with industry changing potential, SnapDragon is an online brand monitoring service with a difference, using its pioneering search-driven software to protect SMEs online.

The market in counterfeit goods makes up 2.5 per cent of all global trade and is increasing by 25% yearly, having a devastating and dangerous impact on businesses and consumers alike. SMEs, and particularly those in the toy sector, suffer disproportionately from counterfeiters due, in the main, to the assumption that small businesses rarely have the expertise, or resources, to fight back. SnapDragon is changing this: delivering affordable, accessible brand protection for SMEs, and others.

Using its pioneering software, SnapDragon empowers any business, big or small, to protect itself from infringements on the world’s busiest online platforms. Born from the founder’s personal experience defending a kitchen table creation, which subsequently became a globally successful baby product, SnapDragon delivers a flexible set of online monitoring packages, from self-service to a fully-managed premium service – to companies around the world.

Exhibiting at the Toy Fair for the second year, the SnapDragon team, all of whom have many years of first-hand experience across the supply chain, are on hand for quick tips and practical advice around the issue of copies and counterfeits.

You can also sign up for a free, no-obligation, confidential, online brand check.

Fierce online, very friendly offline.

SnapDragon Monitoring Ltd
Stand 200 (Upper Level)