Named after founder Friedrich Schleich, who created the company in 1935, Schleich was originally, based in Stuttgart and sold velvet-covered dolls made of wire and wood. The first bendable figures came in 1957, and then in 1965 the world-famous blue Smurfs™. In the 1980s, Schleich® began producing animal figures, which have formed the core business ever since.

Schleich is now the world leader in producing animal figurines and playsets, centred around 6 key playworlds – Farm World, Wild Life, Horse Club, bayala, Dinosaurs and Eldrador Creatures.

In 2020, Schleich proudly celebrated it’s 85th Anniversary


Unit 4, Stansted Courtyard
Parsonage Road, Takeley
Bishop’s Stortford
CM22 6PU
United Kingdom

01279 870 000

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