Named after founder Friedrich Schleich, who created the company in 1935, Schleich was originally, based in Stuttgart and sold velvet-covered dolls made of wire and wood. The first bendable figures came in 1957, and then in 1965 the world-famous blue Smurfs™. In the 1980s, Schleich® began producing animal figures, which have formed the core business ever since.
Schleich is now the world leader in producing animal figurines and playsets, centred around 6 key playworlds – Farm World, Wild Life, Horse Club, bayala, Dinosaurs and Eldrador Creatures.
In 2020, Schleich proudly celebrated it’s 85th Anniversary