Welcome to Toy Fair 2026

Toy Fair has arrived, and it’s shaping up to be another exciting show! This year’s event is bursting with creativity, innovation and feel-good fun, offering a vibrant showcase of what’s new across toys, games and hobbies.

From comforting soft toys and pocket-sized collectibles to immersive games, creative builds and purpose-led play, Toy Fair 2026 is packed with products designed to spark joy, connection and imagination. The very best part? You get to experience it all.

Let’s take a closer look at the key themes you can expect to discover at this year’s show…

Collectibles, Blind Boxes & Pocket Play: Small toys with big appeal continue to be a hit at Toy Fair 2026. From blind-box surprises and mini soft toys to squishies, charms and trading toys, these pocket-sized items bring quick excitement and lots of repeat play. Made for collecting, swapping, displaying and taking on the go, collectibles keep children talking and coming back for more.

Sensory Play: Sensory play continues to flourish with children of all ages. Toy Fair 2026 features everything from soft, squishy stress toys to hands-on fidget toys that make children laugh and stay engaged. Whether they are used to calm, focus or simply have fun, sensory toys are now a regular part of everyday play.

Licensed Toys: Licensed toys continue to be a strong area at Toy Fair 2026, with films, sports and gaming brands leading the way. From big movie releases and well-known sports teams to popular games, familiar characters and worlds help draw in fans of all ages. This year, many licences appear in fresh new ways, including mini collectibles, stylised soft toys, games and creative build sets. With an upcoming Toy Story and Minions movie on the way this year too, licensing is expected to thrive as well-known brands extend their play value beyond the screen or stadium.

Games, Puzzles & Shared Experiences: Games and puzzles play a vital role in bringing people together, and Toy Fair 2026 highlights a strong shift towards social connection and shared wins. From conversation-starting party games and cooperative challenges to immersive mystery experiences and decorative, display-ready puzzles, this category continues to thrive as families and adults seek meaningful, screen-free moments together.

Creative Play: Creative play remains a favourite, with arts, crafts and building kits that encourage children to make something their own. From craft collectibles and personalised keepsakes to build-and-display projects, creative toys focus on self-expression, confidence and the joy of making.

Innovation and STEM: Innovation is a key theme for 2026, especially in pre-school, early learning and STEM toys. Many new products combine play with learning, helping children build curiosity, confidence and problem-solving skills through hands-on fun. Technology is used carefully alongside tactile play, creating safe, engaging experiences that support a lasting love of learning.

Wacky and Wonderful: Offbeat fun will sit central to toy trends in 2026 with laugh-out-loud toys that celebrate silliness, surprise and a little bit of gross humour. From parody collectibles that put a cheeky twist on famous faces to outrageous soft toys and fart-fuelled fun, these toys are designed to shock, delight and spark instant conversation. Add in novelty action play, glow-string superhero moments and playful board games that build skills through humour, these toys thrive on bold ideas, big laughs and unforgettable play experiences.

Collectibles, Blind Boxes & Pocket Play

Sensory Play

Licensed Toys

Games, Puzzles & Shared Experiences

Creative Play

Innovation and STEM

Wacky and Wonderful