Olympia London, Kensington, London W14 8UX

Tuesday | Wednesday | Thursday | 22nd – 24th January 2019

Visit Toy Fair

Why Visit?

Why visit?

Meet with 250+ exhibiting companies and receive exclusive retail offers.

Who can attend?

Who can attend?

Toy Fair is a strictly trade event that welcomes members of the toy, game and hobby industry.

February 12, 2019 in Press Release

Toy Fair 2019 Trolley Dash donates 4,000 toys to KidsOut

The annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2019, with hundreds of exhibitors kindly donating toys to the anticipated event. More than 4,000 toys…

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January 24, 2019 in Press Release

Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice

Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice   Winners picked as top three toys of the show, as voted for by attending journalists (London, UK)…

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January 24, 2019 in Press Release

Collectables, Licences and STEM toys steal the show at Toy Fair 2019

Collectables, Licences and STEM toys steal the show at Toy Fair 2019   Toy Fair 2020 to return 21-23 January at Olympia London (London, UK) 24 January, 2019 – The…

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For Exhibitor News updates please follow us on Twitter: @toyfairuk

Why Visit

VISITOR REGISTRATION opens on 4th September 2018

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Three packed days of business, with more than 260 exhibiting companies ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.

SHOW OFFERS: Visitors will also benefit from many exclusive on site retail offers.
FREE VISITOR WI-FI: Olympia London offers a free 1/2 MB wi-fi offering for visitors throughout the halls.
CHARGING POINTS: Charging points are positioned around the show.
Toy Fair 2019 VISITOR REGISTRATION HOTLINE will be open from September 4th 2018, Mon-Fri 09.00 – 17.00
Call 0845 868 5820 for all your visitor registration and show questions.

Visitor Testimonials

We've seen quite a lot of new stuff at Toy Fair this year, including different suppliers to who you would usually see. We had lots of opportunities to talk to exhibitors, as the show was very well staffed. We've been visiting Toy Fair for the last 3-4 years, and there is always a great range to see. You are spoilt for choice - bring a suitcase for all your catalogues, and wear comfy shoes!

Emma and Lisa Bradburnwhat2buy4kids

Toy Fair 2018 was a really good show. I've been coming to this show for twenty years, and this is my first year as a visitor. I've found it very easy to navigate and have met lots of people.

Carl Dudley Freelance Sales Agent

It was really interesting to see the new toys and technology coming out this year. It's great to have all the brands in one room and to see their passion for their products. With the new, small companies especially, they were clearly very passionate.

Lola and JoshGrass Roots Media

2018 Highlights

Here is your chance to look back at the 2018 show…

The 2018 event attracted more than 260 exhibiting companies, ranging from large renowned brands to smaller start-up companies, all looking to showcase their innovations across the toys, games and hobby sector.

Look back at 2018 exhibitors and floor plans here

The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests otherwise you will have to pay £15 cash on site and will be asked to show your trade business card. If you intend to bring children to the event please note the strict age policy and refer to the Visitor Kids Policy below.

 The Toy Fair welcomes

  • Buyers
  • Merchandisers
  • Licensors
  • The media
  • Play specialists
  • Inventors
  • Marketeers
  • Designers
  • Suppliers to the trade
  • Distributors
  • Importers
  • Agents
  • Educational specialists
  • and others affiliated with the trade

Visitor Kids Policy

The Toy Fair is a strictly trade-only event and is restricted by health and safety regulations.
In light of this, the decision has been taken to prohibit children between the ages of 5 and 16 entering the fair. Children under the age of 5 are permitted into the show when accompanied and supervised by a responsible adult. Please note proof of age may be requested.
Children should be kept in pushchairs where possible but please be aware some exhibition stands may be too restrictive to safely allow access and therefore may not be able to permit them. The reason behind this decision is also to protect prototypes that many exhibitors bring to the show as well as to maintain a business environment for all exhibitors and visitors.

Regrettably, a crèche is not provided at The Toy Fair.

Exception: Children who are licensed to work at the event and have pre-registered via the Toy Fair Press Agency (toyfair@bastion.co.uk) and submitted proof of their license in advance of the show opening. Such children must wear the identification provided by Toy Fair (badge and/or sticker) and be accompanied by an adult/chaperone at all times.

NB: Please be aware that there will be filming taking place on all three days and therefore a chance of you/your child being filmed across the entire venue.
By entering The Toy Fair you are giving your consent to be filmed. If you do not want your child caught on camera please be vigilant of cameras and any filming equipment to avoid your child being filmed.

Floor Plan

Interactive floor plan below

Feature Areas

The Toy Fair includes several communal seated cafes/lounges on both levels as well as the Feature areas detailed below.


Toymaster Members Lounge (The London Room)

The Toymaster Lounge (limited entry to Toymaster members only) offers a cloakroom, complimentary wi-fi, experienced personnel to offer advice and free tea/coffee facilities. It is located in Olympia’s London Room just off the main hall floor.

BTHA Exhibiting Members Lounge

The BTHA Lounge is open to BTHA members who are exhibiting at the fair and their guests. It is situated on the gallery edge overlooking the show and offers ample meeting space, free wi-fi and complimentary refreshments throughout the day.

Relaxation Garden

The Toy Fair offers all visitors and exhibitors the chance to take advantage of the complimentary reflexology, Indian head massage, or a simple head, shoulders and neck massage. Book early each day to avoid disappointment.

 TFTV Demo Zone and Toy Fair’s Hero Toys Display

The Toy Fair TV Demo Zone is located next to the Press Office and plays host to the Demo Zone and TFTV interviews/photo shoots. The camera crew will also be roving the fair reporting live from the show floor.

 New for 2019

Content Creation Zone

This brand-new Content Creation Zone is a dedicated area for influencers, vloggers and media, that will provide the chance to get hands-on with some of the sought-after toys from Toy Fair, as well as provide the tools to film live from the show floor and create their own videos.

Design Student Seminar

Accommodation / Travel / Parking

 For information on getting to Olympia London,  visit Olympia’s travel guide

  For Parking, please visit Olympia Parking

Explore the area

The Toy Fair takes place at Olympia London, Kensington, providing a great opportunity for visitors to see London after hours.

Please visit the Olympia website for useful information about the surrounding area.

For further entertainment and eating out ideas please use the following links:

 Hotel deals for Toy Fair

Hotels in the Kensington area get booked up very quickly so we encourage visitors and exhibitors to book ahead of time.

The Toy Fair 2019 official Accommodation Agency is Event Express who will be able to help you with your search and preferential rates, please click here to visit Event Express

+44(0)1905 732737