Olympia, Kensington, London W14 8UX

Tuesday | Wednesday | Thursday | 23rd – 25th January 2018

Visit Toy Fair

Why Visit?

Why visit?

Meet with 250+ exhibiting companies and receive exclusive retail offers.

Exhib List / Floor Plans

Exhibitor List and Floor Plans

View the most up to date exhibitor list and floor plans.

Who can attend?

Who can attend?

Toy Fair is a strictly trade event that welcomes memerbs of the toy, game and hobby industry.

Latest News

February 14, 2018 in Press Release

Toy Fair Trolley Dash 2018 donates toys to 3,500 children

14 January 2018: More than 3,500 toys were kindly donated by Toy Fair exhibitors at this year’s Trolley Dash. KidsOut returned to the show for a third consecutive year as…

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January 26, 2018 in Press Release

STEAM, Collectables and Board Games Lead Toy Fair 2018

Toy Fair 2019 returns 22-24 January at Olympia, London 26 January 2018, London: Toy Fair returned for its 65th year on Tuesday, with more than 250 exhibiting companies launching thousands…

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January 24, 2018 in Press Release

Winners announced for Toy Fair 2018 Editor’s Choice Award

Pokémon Collectables, Bush Baby World and Hatchimals revealed as top three toys of the show, as voted by attending journalists 24 January 2018: Pokémon Collectables from Character Options has today been…

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For Exhibitor News updates please follow us on Twitter: @toyfairuk

Why Visit

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Three packed days of business, with more than 260 exhibiting companies ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.

SHOW OFFERS: Visitors will also benefit from many exclusive on site retail offers.
FREE VISITOR WI-FI: Olympia offers a free 1/2 MB wi-fi offering for visitors throughout the halls.
CHARGING POINTS: Charging points are positioned around the show.
Toy Fair 2018 VISITOR REGISTRATION HOTLINE Open from September 1st 2017, Mon-Fri 09.00 – 17.00
Call 0845 868 5820 for all your visitor registration and show questions.

Visitor Testimonials

It gives you a really good opportunity to see what’s going on in the market with different brands and different trends.

Helen FordeMarks and Spencer

The breadth and the range of things I’ve been able to see in such a short space of time has made it a productive event for us.

Tim Hibbs Buyer, Big Red Barrel

Without a doubt, it’s the best show in this country to come to.

Julie BatesLorimers

Toy Fair is well organised and there are plenty of experts on tap. It’s good to get ahead of the game and see the innovations for the coming year as well as an insight into the state of the industry.

Ruki SayidDaily Mirror

My focus is to really find products that could be given an adult spin to suit our target market. London Toy Fair is, therefore, a useful place to catch up on developments in addition to simply being a good place to chat and develop supplier relations.

Julian NewtonTake the Game

Toy Fair this year was fantastic and had a real buzz about it. I was concerned that the friendly relaxed atmosphere of would be lost with the gallery, but it was better than ever.

Elizabeth JonesBuyer, WH Smith

Our toys team attended every day of Toy Fair and found the event very productive and worthy for all aspects of our more unique business requirements from buying to marketing, and will enable us to make timely, and more effective decisions going forward. The event is considered the most important in our toy calendar, and the only way to cover everything is to attend every day!

Paul SandersSenior Buyer, Amazon.co.uk

My focus is to really find products that could be given an adult spin to suit our target market. London Toy Fair is, therefore, a useful place to catch up on developments in addition to simply being a good place to chat and develop supplier relations.

Ben FowlerSenior Buyer, Firebox.com

2017 Highlights

Here is your chance to look back at the 2017 show…

The 2017 event attracted more than 260 exhibiting companies, ranging from large renowned brands to smaller start-up companies, all looking to showcase their innovations across the toys, games and hobby sector.

Who Can Attend?

The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests otherwise you will have to pay £15 cash on site and will be asked to show your trade business card. If you intend to bring children to the event please note the strict age policy and refer to the Visitor Kids Policy below.

 The Toy Fair welcomes

  • Buyers
  • Merchandisers
  • Licensors
  • The media
  • Play specialists
  • Inventors
  • Marketeers
  • Designers
  • Suppliers to the trade
  • Distributors
  • Importers
  • Agents
  • Educational specialists
  • and others affiliated with the trade

Visitor Kids Policy

The Toy Fair is a strictly trade-only event and is restricted by health and safety regulations.
In light of this, the decision has been taken to prohibit children under the age of 16 entering the fair. Children under the age of five, however, are permitted into the show when accompanied and supervised by a responsible adult. Please note proof of age may be requested.
Children should be kept in pushchairs where possible but please be aware some exhibition stands may be too restrictive to safely allow access and therefore may not be able to permit them. The reason behind this decision is also to protect prototypes that many exhibitors bring to the show as well as to maintain a business environment for all exhibitors and visitors.

Regrettably, a crèche is not provided at The Toy Fair.

NB: Please be aware that there will be filming taking place on all three days and therefore a chance of you/your child being filmed across the entire venue.
By entering The Toy Fair you are giving your consent to be filmed. If you do not want your child caught on camera please be vigilant of cameras and any filming equipment to avoid your child being filmed.

Floor Plan

Interactive floor plan below

Feature Areas

The Toy Fair includes several communal seated cafes/lounges on both levels as well as the Feature areas detailed below.


Toymaster Members Lounge (The London Room)

The Toymaster Lounge (limited entry to Toymaster members only) offers a cloakroom, complimentary wi-fi, experienced personnel to offer advice and free tea/coffee facilities. It is located in Olympia’s London Room just off the main hall floor.

BTHA Exhibiting Members Lounge (Gallery 205)

The BTHA Lounge is open to BTHA members who are exhibiting at the fair and their guests. It is situated on the gallery edge overlooking the show and offers ample meeting space, free wi-fi and complimentary refreshments throughout the day.

Relaxation Garden (Gallery 220)

The Toy Fair offers all visitors and exhibitors the chance to take advantage of the complimentary reflexology, Indian head massage, or a simple head, shoulders and neck massage. Book early each day to avoid disappointment. The garden is located in the Upper West Hall.  A discretionary cash donation to the Toy Trust is welcomed.

The TFTV Demo Zone (Gallery 157)

The Toy Fair TV Demo Zone is located next to the Press Office and plays host to the Demo Zone and TFTV interviews/photo shoots. The camera crew will also be roving the fair reporting live from the show floor.

Accommodation / Travel / Parking

 For travel updates visit TFL

  For Parking requirements, visit Olympia

Explore the area

The Toy Fair takes place at Kensington Olympia, West London, providing a great opportunity for visitors to see London after hours.

Please visit the Olympia website for useful information about the surrounding area.

For further entertainment and eating out ideas please use the following links:

 Hotel deals for Toy Fair

Hotels in the Kensington area get booked up very quickly so we encourage visitors and exhibitors to book ahead of time.

The Toy Fair 2018 official Accommodation Agency is Event Express who will be able to help you with your search and preferential rates, please click here to visit Event Express

+44(0)1905 732737