Visit Toy Fair

Meet with 260+ exhibiting companies and receive exclusive retail offers. Toy Fair is a strictly trade event that welcomes members of the toy, game and hobby industry.

Why Visit?

The Toy Fair is the largest dedicated toy, game and hobby trade exhibition in the UK.

Three packed days of business, with more than 260 exhibiting companies ranging from the large renowned brands right through to the new start-up companies and one-man bands. The Toy Fair is a showcase, providing visitors with a real overview and insight into a fun, innovative and exciting industry. It offers an unrivalled opportunity to meet the toy industry, network with peers, be the first to see the new lines as they are launched for the year ahead and to plan your product range for the next 12 months- a great opportunity to touch, feel and experiment with the products of the future.

SHOW OFFERS: Visitors will also benefit from many exclusive on site retail offers.
FREE VISITOR WI-FI: Olympia London offers a free 1/2 MB wi-fi offering for visitors throughout the halls.
CHARGING POINTS: Charging points are positioned around the show.
See what previous visitors say

Latest News


Toy Fair announces new PR agency, Retail PR, and strong re-bookings for Toy Fair 2023

July 27, 2022
Toy Fair is excited to announce Retail PR as the show’s new PR agency for Toy Fair 2023. Retail PR have great experience in trade exhibition PR...

Exhibitor applications for Toy Fair 2023 are now open

April 11, 2022
Organisers, the British Toy & Hobby Association, today announced that exhibitor applications for Toy Fair 2023 are now open. Toy Fair is to return to Olympia London from the 24th-26th January 2023, across the Grand and National Halls...

Toy Fair Exhibitors donate 3,500 toys to KidsOut

February 14, 2022
The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...

For Exhibitor News updates please follow us on Twitter: @toyfairuk

For Exhibitor News updates please follow us on Twitter

Visitor Testimonials

I thought the show was great, all stands looked fantastic and it was great to be able to see as many suppliers as possible in the three days. Thank you for organising a great Toy Fair, it was wonderful to be back and see so many suppliers and products.


As the only major Toy Fair taking place, it was a pleasure to attend Olympia this year. The fair was busy and exhibitors had, clearly, spent a lot of time and effort in creating their stands. The show gave a fantastic snapshot of the toy industry and was a pleasure to navigate around. Congratulations to the team that organised Toy Fair. It was a triumph!

Total Licensing Ltd

Congrats to the BTHA for holding their nerve and keeping the show going. Good layout and great organisation in these vivid times. A real showcase for the industry and it steps back to more normal times. Fantastic to see and feel products again and see old faces. Just wish we had more time to chat and catch up.

Kerrison Toys

Who Can Attend?

The Toy Fair is a strictly trade only event and is not open to the public. It is free to all pre-registered guests. Unlike in previous years, visitors will not be able to register on-site at the show due to keeping in line with our Covid-19 safety regulations. If you intend to bring children to the event please note the strict age policy and refer to the Visitor Kids Policy below.

 The Toy Fair welcomes

  • Buyers
  • Merchandisers
  • Licensors
  • The media
  • Play specialists
  • Inventors
  • Marketeers
  • Designers
  • Suppliers to the trade
  • Distributors
  • Importers
  • Agents
  • Educational specialists
  • and others affiliated with the trade

Look back at Toy Fair 2022

The 2022 event attracted more than 260 exhibiting companies, ranging from large renowned brands to smaller start-up companies, all looking to showcase their innovations across the toys, games and hobby sector.

Visitor Kids Policy

The Toy Fair is a strictly trade-only event and regulations prohibit children between the ages of 5 and 16 entering the fair. Exceptions are made for child performers under the age of 16, but they must hold a child performance licence or have an education exemption notice from their local authority.

For a child to attend, you must provide by January 6 the following to The Toy Fair press team:

  • Completed Toy Fair registration form found HERE
  • Written permission from the child’s school
  • Child performance licence or notice of education exemption issued by local authority
  • Child chaperone licence if person responsible for the child at Toy Fair is not their legal guardian

Once all information has been provided, a press badge can be applied for HERE. The Toy Fair press team will only give final approval of a press badge once all of the above documents have been provided. 

Please note

The Toy Fair and Toy Fair press team cannot apply for or issue licences, this must be done by the parents and local council of the child.

Important children's licence info:

Children attending the Toy Fair

If you wish to bring a child on-site, you have a legal responsibility to ensure that the child is properly licenced. Licences are required for child performers to:

  • Demonstrate products on exhibiting stand
  • Film content for social media channels
  • Pose for photography
  • Any involvement in blogging

If your local authority does not issue a child licence, please request an education exemption notice. This should be an email/letter from your local council detailing:

  • Child’s name
  • Child’s school
  • Permission to be out of school for the Toy Fair 2023 dates (24-26 January)

Once approved by the press team, each child will be issued a badge to be worn at all times.

The Toy Fair is the UK’s largest dedicated trade show. Toys displayed on stands are examples of future product, with many still in the prototype stage, and can only be handled with the permission of exhibitors. Please make sure children are always kept under close supervision while on-site.

Obtaining the child licence

All children need written permission from their school and the correct child licence, which must be shared with organisers (the BTHA) prior to gaining entry. Child licences are authorised by the child’s local council. If a local council does not issue a child licence, written permission from the child’s local authority will be required. Please note that licences can take 30 days to be issued.

Obtaining a child chaperone licence

All children attending The Toy Fair must be accompanied by a chaperone. If the chaperone is the legal guardian of the child, no additional licence is required. If the chaperone is not the child’s legal guardian, the chaperone will require a chaperone’s licence. Chaperones need to apply for a licence from the local council at least 3 months before the start of Toy Fair on January 24.

Children Under Five

All children below the age of five can attend The Toy Fair without a licence under the supervision of a guardian or chaperone, but please note a chaperone will still require a licence. If a child under five is attending in a performing capacity, a completed Toy Fair registration form must be provided to the press team before applying for a press badge.

Accommodation / Travel / Parking


For information on accommodation during Toy Fair please visit our accommodation partners; Event Express


For information on getting to Olympia London visit Olympia's travel guide


For parking please visit Olympia parking.

  Please note: Due to Olympia redevelopments, parking availability is significantly reduced, so pre-booking is strongly advised as is the use of public transport where possible.  


For information on accommodation during Toy Fair please visit our accommodation partners; Event Express


For information on getting to Olympia London visit Olympia's travel guide


For parking please visit Olympia parking

Explore the area

The Toy Fair takes place at Olympia London, Kensington, providing a great opportunity for visitors to see London after hours.

Please visit the Olympia website for useful information about the surrounding area.

For further entertainment and eating out ideas please use the following links: