As we gear up for our 70th year at Toy Fair London, I can’t help but reflect on the journey this event has witnessed us go through over the decades.

We’ve gone from being the role-play rookies within the toy industry to becoming a household name – with 7 out of the top 10 best-selling preschool role-play toys being manufactured by us!

Heading into 2024, we now have 40 employees (and growing) as well as 8 licenses in our portfolio – yes that’s a +1 on 2023.

You name it, we’ve probably showcased it – from pint-sized Morphy Richards Kitchen Sets to jaw-droppingly realistic Dyson Supersonic hairdryers and vacuum cleaners (to name a few). London Toy Fair has been our playground for pushing the limits of creativity, where we redefine what living playfully is all about.

Of course, it’s not just about showing off our range of best-selling toys (did I mention that already?), but it’s also about connecting with our customers – of whom we wouldn’t be where we are today without them! The show offers up an opportunity for us to meet in-person as well as take on valuable insights and feedback which help to shape our products to be the best they can be.

But that’s not all – Toy Fair London has been our personal (and literal) red carpet for our many makeovers. We’re talking rebrands that reflect our commitment to living playfully as each year we try to refresh and refine our stand to ensure there’s always something new and exciting to stop-by and see. If nothing else – it’s a promise to keep adapting and delivering the very best for you.

For 2024, we once again have some newness in the range which we’re super-excited to share with you. Unfortunately, there will be no spoilers here so you’ll have to be sure to stop by the stand (E30) – we’d love to show you around!

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