We are the UK subsidiary of the Simba Dickie Group, incorporating key toy brands such as Smoby, Jada, Simba, Majorette, Dickie and Big. We are also the official licensee of Disney Plush, encompassing highly successful Lilo & Stitch, Disney, Marvel and Star Wars plush toys. We have many further licensed products across key licensors such as Universal, Nintendo, Paramount, Netflix, Sega and many more!

Find us at Stand B50 for an overview of our range and a sneak peek at upcoming products for 2026!