Simba Smoby UK

Stand Number: B50

Simba Smoby UK is the UK subsidiary of the Simba Dickie Group, which is one of Europe’s biggest toy suppliers. A global organisation with offices in almost 40 countries, in 2019 the group acquired Jada Toys, to add the US toy market to its operation. The group develops own IP toy products including Steffi Love, Dickie vehicles and Majorette die-cast. The Simba Dickie Group also partners with major licensors including Disney, Warner Bros, NBC Universal, Nickelodeon and many more, with licences in place for Disney Plush including Princess, Winnie the Pooh, Pixar and Frozen as well as Masha & The Bear, Fast & Furious, Batman, Transformers, Street Fighter and more.