Asmodee’s Toy Fair stand brings together the very best of our board and trading card game portfolio, celebrating both exciting new releases and much-loved favourites that continue to perform year after year. Located at stand N12, the space is designed to showcase why Asmodee remains a trusted leader in the toy and games market.

Attendees can discover a range of new and feature titles, from fun, accessible party games like Brick Like This! and award-nominated Flip 7, to major licensed releases such as Star Wars: Unlimited. Alongside these, our stand proudly features classic favourites including Dobble, Exploding Kittens and Taco Cat Goat Cheese Pizza, games that resonate with players of all ages.

Category management plays a key role across the stand, with examples of how to merchandise party, family, kids and light strategy games to help retailers build strong, easy-to-shop ranges. A dedicated trading card game area further reinforces our strength in the space, showcasing leading brands such as Pokémon, One Piece and Riftbound alongside accessories by Gamegenic and UltraPro.

We look forward to welcoming you to our stand at London Toy Fair!