Aurora World

Stand Number: D35



Aurora World, a global leader in the design and manufacture of top-quality plush toys. We are renowned for our expertise in the manufacture of plush toys with our wholly-owned fully compliant factories and the experience and talent within our product development team.

We have an extensive range of plush toys in many categories, ranging from life-life animals, a gorgeous baby collection, traditional teddy bears to fashion sparkly items. We also work with many licensors and are proud to collaborate with The Gruffalo, Stick Man, Moomins, Dr Seuss, BT21, Shaun the Sheep to name but a few.

Aurora’s Eco-friendly initiative is our plush soft toys doing their part to help reduce plastic usage and to use recycled materials.  Our toys are manufactured using recycled inner filling and beans.  Our hangtags and sewn-in labels are made from recycled materials too in our continued efforts to become greener.

Eco Nation is our super soft range of soft toys made from recycled plastics to include the outer plush material.  This collection is enhanced with the inner fillings made from recycled plastics.  We have also removed the beans from this range and used embroidered eyes.  All our packaging is made from recycled plastics making this range our greenest yet.

Bespoke design and personalisation is a feature we also offer, with great customer service from design to delivery.