About Basic Fun!, Inc.
Basic Fun! is a dynamic global manufacturer and marketer of classic and innovative children’s entertainment products for today’s kids. We play in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery.
Basic Fun!’s key brands include: Care Bears (Master Toy partner), Tonka, K’NEX, Lite-Brite, Cutetitos, Fisher Price Classics and many more!