Basic Fun!

Stand Number: D11


About Us

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in-store and in family entertainment venues. 

The Company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Universal and Cloudco Entertainment. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Uncle Milton® and  Fisher Price Classics®. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.