The British Toy & Hobby Association (btha) was founded in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today the association has approximately 140 members who, between them, are responsible for over 90% of the British market for toys and games. The BTHA has a number of objectives including: achieving broad public recognition of the positive value of play and of the part played by toys in promoting play, gaining an understanding and recognition of the industry’s concern for safety and its safety record and to encourage public interest in purchasing and using safe toys. protecting, enhancing and celebrating play in all its forms. The BTHA represents the interests of the toy industry on a national and an international level, addressing issues and commercial problems, which could have a profound effect on the toy business. The BTHA is taking a leading role in European discussions and decision-making, ensuring the uk’s toy industry is at the forefront of international affairs.