CONNETIX

Blog Post 

Full Name: Brea Brand

Job Title: CEO and Co-Founder

We’re so excited to return to Toy Fair in 2026 for our fourth year. Following a big year of growth for CONNETIX, we are looking forward to sharing our new ranges, connecting with familiar faces and talking all things toy!  

Toy Fair is a great opportunity for our retail customers to experience the CONNETIX difference as we showcase our range and the features that make CONNETIX unique – strong magnets, enhanced safety, our exclusive bevel design and so much more.  

Alongside our best-selling packs, we are excited to showcase our three new CONNETIX Tiles ranges – Portal, Glitter, and Light Up. We are particularly excited to demonstrate the expanded play possibilities these packs bring to the magnetic tile and construction categories as children explore light, magnetism and glitter like never before.  

Toy Fair visitors will also be invited to explore our new CONNETIX PROs – a magnetic tile line designed specifically for older children and kidults. This innovative line introduces CONNETIX Smart-Spin™ technology, an advancement that enables our ultra powerful magnets to rotate 360° within the tile and ‘click’ into place, enabling builders to construct in exciting new directions and engineer like never before.  

With its advanced features and engineering ingenuity the PRO Line is reigniting a passion for construction and showing just how important play is for older children and kidults too. We’re seeing a growing appetite for toys that support autonomy, mastery and mindfulness – and CONNETIX PRO delivers all that and more. 

Reflecting back on how far we have come in the six years since launching CONNETIX, Toy Fair London has been a standout event for us – supporting our brand expansion in the UK, helping us build relationships and providing a space to share our brand in a face-to-face forum with a talented, likeminded community. We look forward to another exciting year at this incredible event.

How many years have you exhibited at Toy Fair? Any favourite memories?

This is our fourth year at Toy Fair. It’s a brilliant event to be part of – the atmosphere, the people, and the shared passion for play make it a highlight every year.  It’s a great way for our Aussie team to kick-off the season, connecting in person with our incredible global team and wider retail network while celebrating all things play.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

To exhibitors: Immerse yourself in the opportunity to meet retail buyers in real life and pitch why your products are must-haves to stock. Embrace every opportunity this platform has to offer, from PR to collaborating with other exhibitors, as well as reaching out to the amazing Toy Fair team (they’re so supportive and give great advice!) – it all makes a difference and can be a gamechanger for your brand. 

To visitors: Have fun and play with all the amazing toys on show – it’s a celebration of creativity and connection.