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Craze

By December 2, 2025January 5th, 2026No Comments
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Craze

Stand Number: UN75

Craze Toys Ltd
Craze Toys delivers high-impact surprise concepts across top global licences including Paw Patrol, Peppa Pig, Hello Kitty and SpongeBob. Our portfolio spans compounds, collectibles, and experiential play that drives repeat engagement and retail velocity. We specialise in fast-turn innovation built for today’s shelf, today’s screen, and today’s shopper.

INKEE – Paw Patrol Surprise Bath Bomb (Collectible Figure Inside) View Product

INKEE – Paw Patrol Surprise Bath Bomb (Collectible Figure Inside)

Meet the INKEE Paw Patrol Figure Collection 2026—a category hero designed to drive velocity and repeat purchase. Each 80 g bath bomb packs serious play value, revealing 1 of 6 new collectible stamp figures from the UK’s strongest preschool licence. With vibrant colour drops in green, blue and red, nourishing almond oil, and our signature cola-gummy fragrance, INKEE transforms bath time into a branded experience kids demand. The recyclable cardboard box supports retailer sustainability goals, while the surprise-reveal mechanic delivers proven Craze sell-through. A must-list SKU that hits gifting, impulse, and core Paw Patrol shopper missions in one punch.

INKEE - Peppa Pig Surprise Bath Bomb (Collectable Figure Inside) View Product

INKEE - Peppa Pig Surprise Bath Bomb (Collectable Figure Inside)

The INKEE – Peppa Pig Surprise Bath Bomb delivers multi-sensory bath play anchored in one of the UK’s top preschool licences. Each fizzing bath bomb transforms water into a vibrant pink or blue bubbly bath while releasing a sweet strawberry ice-cream fragrance kids instantly recognise. As it dissolves, the reveal mechanic uncovers 1 of 7 collectible Peppa Pig stamp figures, driving strong repeat purchase and collectability. The format offers high perceived value, clear shelf impact and reliable impulse performance across grocery, toy and value channels. A proven winner for retailers looking to expand character-led bath play with strong brand pull and sustainability-aligned packaging.

Nunos Lil’ Monsters – Collectible Plush View Product

Nunos Lil’ Monsters – Collectible Plush

Nunos Lil’ Monsters Plush brings a fresh character-driven collectible story to the UK plush market. Each soft, stylised monster features distinctive designs, bright personalities and strong clip-and-go play value—perfect for bags, zips and on-the-go attachment. The range taps into adventure-based storytelling, encouraging kids to take their Nunos everywhere they go, driving emotional engagement and repeat purchase. With standout shelf impact, accessible price points and broad unisex appeal, Nunos Lil’ Monsters offers retailers a versatile new plush line suited for impulse purchase, gifting and character-led displays. A strong opportunity for retailers seeking something new, quirky and highly collectible.

SpongeBob Magic Dough – Expert Edition View Product

SpongeBob Magic Dough – Expert Edition

SpongeBob Magic Dough – Expert Edition delivers high repeat-play in a pocket-money format that consistently performs for retailers. This intelligent super dough stretches, shapes, bounces and even shatters, offering a multisensory play pattern that keeps kids engaged far beyond standard putty. Available in three vibrant SpongeBob-inspired colours—Pineapple Orange, Ocean Blue and Seaweed Green—the dough stays supple, never dries out, and is made to Craze’s premium German formula: non-toxic, BPA-free and gluten-free. Each tin is compact and portable, ideal for on-the-go entertainment, party bags and impulse zones. With surprise colour allocation, the line also encourages collecting and repeat purchase.

Galupy collectable foilbags View Product

Galupy collectable foilbags

Dive into the surreal sparkle of GALUPY, the collectible range set to make waves in the UK. These extraordinary creatures blend unicorn magic with mermaid elegance, each one flocked for a premium feel and crowned with genuine Swarovski® crystals. With 54 characters to discover—plus ultra-rare gold and purple editions—GALUPY delivers high repeat-play and strong collectability. Shimmering fins shift across glitter, pearlescent, metallic and colour-changing effects, creating instant shelf impact and standout unboxing moments. Packed in foil mystery bags for maximum excitement, this line brings a fresh fantasy universe to UK retail and a true “wow” factor to any toy aisle.

Hello Kitty Magic Slime Surprise Bag View Product

Hello Kitty Magic Slime Surprise Bag

Hello Kitty Magic Slime Surprise Bag delivers high-impact impulse sales with a strong licence and a proven play pattern. Each foil bag contains premium CRAZE Magic Slime plus 1 of 6 collectible Hello Kitty mini figures, driving repeat purchase and collectability. The German-formulated slime is odourless, BPA-free and gluten-free, offering a safe, high-quality sensory experience that stretches, squishes and flows in a way kids love. Available in six vibrant colours and effects, this pocket-money SKU performs well across toy, gifting and checkout zones. Perfect for retailers seeking low-price, high-velocity items with strong brand recognition and continuous replenishment potential.

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