ED.UK.8 Worldwide Ltd

Blog Post 

Full Name: Sabrina Tweddle

Job Title: Business Development Manager

As we gear up for Toy Fair 2026, it’s a particularly special year for everyone at Eduk8 Worldwide as we proudly celebrate 25 years of inspiring learning through play!

For a quarter of a century, Eduk8 has been dedicated to designing and supplying educational toys and resources that spark curiosity, creativity, and confidence in children of all abilities. From early years through to primary education, including a strong focus on SEN (Special Educational Needs), our mission has always been to make learning fun, inclusive, and accessible for every child regardless of age or ability.

Toy Fair remains the highlight of our year, a chance to reconnect with familiar faces, meet new partners, and see the innovation that keeps this industry buzzing. One standout moment for us came at Toy Fair 2024, when we were honoured to receive the Best Stand Award. It was an incredible recognition of our team’s hard work, passion and creativity.

As we prepare for our 25th anniversary celebrations, Toy Fair 2026 will be both a look back and a leap forward. We’ll be showcasing exciting new additions to our educational range, products designed to nurture essential life skills, encourage hands-on discovery, and support inclusive learning environments. Sustainability continues to guide our development, with an emphasis on durable, responsibly sourced materials and timeless play value.

We’re also seeing strong trends emerging in outdoor, science/nature and sensory play, along with a growing demand for screen-free learning products that encourage collaboration, imagination, and problem-solving – all areas close to our heart at Eduk8.

Nothing beats the buzz of Toy Fair, the conversations, the creativity, and the shared love of what we do. For us, Toy Fair 2026 is not only about celebrating 25 years in business, but also about looking ahead to the next generation of play and learning. We can’t wait to see old friends and new.

How many years have you exhibited at Toy Fair? Any favourite memories?

We have been exhibiting at Toy Fair for the past 11 years starting in the Greenhouse area in 2014. Our favourite memory has to be launching Belly Bump Balls and seeing the pleasure it gave to someone who had a visual and hearing impairment and was unable to speak. I’ll never forget his smile and how happy it made him. Definitely a ‘stand out’ memory.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

There’s plenty to see so good planning beforehand and booking appointments to visit your favourite companies is a must. Also research new companies attending to include in your visit plan. P.S. don’t forget business cards!