Edx Education UK

Blog Post 

Full Name: Heather Welch

Job Title: General Manager UK

Exciting Times Ahead, Edx Education UK at the 2026 London Toy Fair
By Heather Welch, General Manager, Edx Education UK


We’re absolutely thrilled to be returning to the 2026 London Toy Fair, one of the most anticipated events in the toy industry calendar.

This year marks our third year exhibiting, and we couldn’t be more excited to showcase our growing portfolio of educational, sensory, and hands-on learning toys designed to inspire creativity, curiosity, and joyful learning through play.


At Edx Education, our mission has always been simple yet powerful: to make learning fun. Through our Play, Learn & Create philosophy, we’re passionate about supporting children’s development from early years through primary education with toys and resources that build confidence, spark imagination, and encourage discovery.


This year, we’re launching exciting new ranges that take our hands-on learning approach to the next level. Visitors to our stand will get to explore our latest collections, including our much loved Rainbow Pebbles®, which continue to delight children, parents, and educators around the world. These open-ended pebbles have become a global favourite, winning awards for their ability to teach early maths, fine motor skills, and creativity through play. It’s amazing to see how such a simple concept — colourful, tactile pebbles can unlock endless learning opportunities.


We’re also proud to be showcasing our iSense™ Range, a collection designed to engage the senses and promote inclusive, multi-sensory learning experiences. From textured manipulatives to calming sensory tools, the iSense range encourages children to explore and learn in ways that suit their individual needs. It’s perfect for classrooms, early years settings, and home learning environments alike, helping all children to thrive through the power of touch, movement, and sensory discovery.


Another highlight of this year’s Toy Fair will be our Busy Play™ Range, which focuses on purposeful play for little hands and big imaginations. This range is designed to support essential early skills such as problem-solving, coordination, and communication all through engaging, open-ended play. Whether it’s stacking, sorting, building, or experimenting, Busy Play encourages children to learn by doing because that’s how the best learning happens!


And of course, we can’t forget one of our most exciting partnerships: our The Very Hungry Caterpillar™ range. Inspired by Eric Carle’s beloved story, this collection combines the magic of storytelling with hands-on learning. It’s vibrant, educational, and designed to capture children’s imaginations while teaching key early concepts such as counting, sequencing, and colour recognition. This range continues to grow in popularity, and we can’t wait to showcase it at Toy Fair.


But that’s not all… we’ll also be announcing another brand new licensed range at the show — one that we’re incredibly excited about. We can’t reveal too much just yet, but we promise it’s going to be something special for children, parents, and educators alike.


We can’t wait to see familiar faces and meet new friends at the London Toy Fair 2026. Whether you’re a retailer, educator, or just passionate about learning through play, come visit us and experience the joy of Edx Education where every toy is designed to help children Play, Learn & Create.

Stay tuned for more announcements and sneak peeks as we count down to Toy Fair. It’s going to be our most exciting year yet. 

How many years have you exhibited at Toy Fair? Any favourite memories?

Edx Education UK has been exhibiting at Toy Fair for three years, and it’s quickly become one of our favourite events on the calendar. Each year, we’ve enjoyed connecting with retailers, educators, and families who share our passion for learning through play. One of my favourite memories is seeing people interact with our educational toys for the first time especially when they realise how much fun hands-on learning can be. It’s always inspiring to watch children and adults alike engage with our products and see the power of play in action.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Come prepared, but stay curious! Toy Fair is full of creativity, innovation, and opportunity. It’s the perfect place to learn, connect, and be inspired. For exhibitors, focus on storytelling and demonstrating your products. People remember how your brand makes them feel. For visitors, take time to explore beyond your usual interests, have meaningful conversations, and wear comfortable shoes! Most importantly, enjoy it. Toy Fair is all about celebrating the joy of play.