MY TOY FAIR BLOG
GB Posters & Merchandise
Blog Post
Full Name: Eleanor Wilson
Job Title: Sales and Customer Experience Manager
GB Posters & Merchandise: Bringing Pop Culture to Life at Toy Fair 2025
Launched in 2025, GB Posters & Merchandise is proud to distribute hundreds of licensed products across the UK. From posters to collectibles, we offer merchandise from some of the world’s most iconic brands—including Pokémon, Demon Slayer, One Piece, Street Fighter, Sonic, Hatsune Miku and many more.
But who are we, really?
We began as a small team of five passionate individuals with a shared love for all things geeky and a combined 25 years of experience in the industry. Based in Sheffield, we’ve spent the past year working tirelessly to source amazing products and even secure some of our own licenses. It’s been an exciting journey, and we’re thrilled to finally introduce ourselves to the wider trade community.
Toy Fair 2026 marks our first official trade show as GB Posters & Merchandise, and we couldn’t be more excited. While we’ve attended many shows in the past through previous companies, this one feels special. Trade shows are invaluable for meeting customers, sharing new and evergreen products, and seeing what others in the industry are up to. There’s a real buzz to them—and we’re ready to be part of it.
We’re especially thrilled to be showcasing FiGGYZ, a brand-new collectible range making its UK debut. As the official UK distributor, we believe FiGGYZ are set to become the next big craze among collectors. Curious to find out more? Come and see us at the show—we’d love to introduce you!
Our mission is simple: to bring the best of pop culture into every retailer, celebrating fandoms with quality, creativity, and passion. We truly love what we do, and we can’t wait to share it with more retailers, partners, and fellow enthusiasts.
See you at Toy Fair!

