Gibsons Games

Blog Post 

Full Name: Megan Bradley-Zeng

Job Title: Brand Marketing Manager

We’re thrilled to be heading back to Toy Fair this year, and we’re doing it in style! Our brand-new stand design is built to showcase the creativity and innovation that drives everything we do.

This year, we’re proud to unveil a whole hosts of artist commissioned puzzle designs as well as incredible new licenses in partnership with iconic British institutions such as the National Trust. These collaborations perfectly align with our B Corp ethos, reflecting our commitment to creating products that not only delight but also respect people and planet.

Visitors can look forward to exploring brilliant new games, including Abstractable, a fantastic creative party game designed to take drawing skills out of competitive art games. Alongside these innovations, we’ll be presenting our design-led takes on classic games in collaboration with The Art File, bringing timeless favourites to life with a stylish twist.

2025 has been a landmark year for us. Receiving the King’s Award for Sustainability was a proud moment that underscores what a business can achieve when it prioritises purpose alongside performance. For us, sustainability is woven into every decision we make, from the materials we use in our puzzles and games to designing products that stand the test of time.

Toy Fair is always a highlight of our calendar, and this year we’re more excited than ever to share our vision for the future of play. We believe that puzzles and games have the power to bring joy, spark creativity, and create mindful moments and we’re committed to doing all of that while making a positive impact on the world.

So, whether you’re a retailer, buyer, or fellow exhibitor, come and see us at our stand.  

See you at Toy Fair!

How many years have you exhibited at Toy Fair? Any favourite memories?

We’re proud to hold the award for being the longest-standing exhibitors at Toy Fair, it’s a tradition that makes returning each year even more special. Every show brings new connections, great conversations, and the excitement of sharing our latest creations with the industry.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Comfortable shoes are a must, you’ll easily hit your step count for the day! Stay hydrated, take breaks when you can, and most importantly, enjoy the experience. Toy Fair is a fantastic opportunity to meet friends old and new, discover trends, and soak up the buzz of the industry.