Juratoys UK

Stand Number: N2

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Juratoys is the French leader in the design and distribution of high-quality educative toys, which include Janod, Kaloo, Lalaboom and the newest edition to the family, Lillipuitens.

Janod is the leading wooden toy brand in the France and is fast becoming the most talked about wooden toy brand in the UK. We have developed our marketing strategy for Janod and have a consistent message to retailers and their consumers. Our “PLAY DIFFERENT” slogan captures how we feel about play. Whether it’s putting together two parts of a puzzle, building a tower with a few cubes, screwing, unscrewing, following a path with their fingers or pushing the right key of a xylophone, “playing” requires a lot of effort from your child. Because every child is different, Janod creates clever toys that meet their every need in order to help them develop their skills.

Kaloo is a French love story made of softness and cuddles, designed especially for . For more than 20 years the Kaloo brand has been specializing in soft toys and bedding accessories. Kaloo is now present in nearly 40 countries. The range consists of many plush animals, doudou puppets, traditional bears and now a best selling first dolls collection called “Tendresse”.

Lalaboom is an award winning brand. A colourful collection of 5 in 1 educational beads to help with children’s development needs through the early stages of learning. The products are designed to push, pull, twist, thread and build whilst having fun with the new cute Lalaboom characters.

And finally, the newest addition to the Juratoys family, Lillipuitens. Created in 1995 by two friends, the brand has embarked on a quest to create the very best soft toys……Mission accomplished! Today, the Lilliputiens family really has grown, and continues to astonish with its colour pallets, range of materials and its universe populated with fantastically endearing characters who delight children.