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Keel Toys

By September 17, 2025October 24th, 2025No Comments
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Keel Toys

Stand Number: F10

Member

 

At Keel Toys, our mission is simple, to create soft toys that become favourites.

The ones that get named, packed in suitcases, hugged at storytime, and somehow stay on the bed long after they’ve been outgrown.

Thoughtfully designed, beautifully made, and full of character — we craft toys that are cuddled, gifted, and kept for years.

They’re soft, safe, and made to last. You’ll find Keel Toys in trusted stores across the UK and beyond.

From our family to yours, we’re here to bring comfort, joy, and just the right amount of magic to homes around the world.

Keel Toys also continues to lead the way with Keeleco – 100% Recycled, 100% Huggable

Our groundbreaking collection is made from 100% recycled materials pushing the boundaries of design and sustainability,

Our goal was to create products that are not only softer and more beautiful but also kinder to our planet.

Each Keeleco soft toy is crafted from 100% recycled polyester derived from plastic waste, giving it a second life and reducing energy consumption.

For instance, 10 recycled water bottles (500ml) can produce enough fiber for an 18cm toy!

From FSC-certified hangtags to recycled shipping cartons sealed with paper tape, every detail reflects our commitment to a greener future.

Since launching Keeleco six years ago we’ve recently achieved a sustainability milestone, recycling over half a billion water bottles (as of end 2024 stock production).

Loved by Customers, Trusted by Retailers

KEELECO BAG CHARMS View Product

KEELECO BAG CHARMS

We’re thrilled to unveil the most comprehensive collection of bag charms on the market. From Keeleco Sealife, Wildlife & Farm to Jungle Cats, Food & Plants, these mini masterpieces are crafted from 100% recycled polyester and include a premium metal clip and exclusive Keel Toys logo spinner. Paired with a specially designed display spinner stand, these charms will steal the spotlight in any store. The spinner stand is available free of charge with an order of 288pcs of any bag charms from our UK warehouse.

KEELECO PUPPY AND KITTY LOVE View Product

KEELECO PUPPY AND KITTY LOVE

The recently evolved Keeleco Puppy & Kitty Love collection is manufactured and filled with 100% recycled polyester made from plastic waste. These beautiful cats & dogs have been reimagined in the finest, softest, most luxurious eco-friendly fabrics, all paired with embroidered detailing and velvet collar. To convey the Eco awareness all the ranges are clearly labelled with the sustainable message in a special Puppy or Kitty Love hangtag and come complete with the iconic Keel Toys FSC card logo tag.

BOBBALLS View Product

BOBBALLS

Discover the magic of mini, with our bestselling Flower & Plant Bobballs range, a charming assortment of tiny designs each bursting with personality and colour. This collection comes complete with a 96 piece floor standing display unit made up of all 8 characters - including favorties like our sunflower, snake plant, succulent and daisy.

BAKERY View Product

BAKERY

Indulge your senses with the Bakery range, an exquisitely designed collection of scented sweet treat cake & patisserie characters that are so cute you’ll have to collect them all! This collection comes complete with 24 pieces in a tiered countertop display made up of all 12 characters - éclair, cinamon bun, chocolate cookie, pink & white, jam biscuit, donut, strawberry cake, carrot cake, macaron, lemon tart, croissant & cherry bakewell.

SEASONAL View Product

SEASONAL

Our 2026 Christmas and Halloween collection have been completely re-imagined for this season it is manufactured and filled with 100% recycled polyester made from plastic waste. These ranges emphasize Keel Toys position at the cutting edge of fabric development in the industry. Using only the finest high density super soft eco fabrics our festive friends have to be hugged to be believed.

KEELECO JUNGLE CATS View Product

KEELECO JUNGLE CATS

The recently evolved Keeleco Jungle Cat collection is manufactured and filled with 100% recycled polyester made from plastic waste. This beautiful range has been reimagined in the finest, softest, most luxurious eco-friendly fabrics, all paired with embroidered detailing and eyes. To convey the Eco awareness all the ranges are clearly labelled with the sustainable message in the hangtag and come complete with the iconic Keel Toys FSC card logo tag.

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