MV Sports & Leisure

Blog Post 

Full Name: Dave Poulter

Job Title: Managing Director

Toy Fair 2026: Where Creativity Rolls In

Toy Fair is one of those events that instantly puts a smile on your face. The moment you walk through the doors, you can feel the buzz, the laughter, the colour, and the sheer excitement of people who genuinely love what they do. For MV Sports, it’s a huge highlight of the year and the perfect chance to show off everything we’re so passionate about: design, innovation, and a whole lot of fun on wheels.

MV Sports has been showcasing at Toy Fair for over thirty years, and while this will only be my second time attending, I completely understand why it’s such a big deal. It’s not just about products on shelves,  it’s about creativity, collaboration, and the incredible people who make the toy industry so special. There’s a real sense of community, and every conversation feels like catching up with old friends, even if you’ve only just met.

Being part of the setup team is one of my favourite parts of the whole experience. Watching the space transform from a bare, echoing hall into a vibrant wonderland is truly magical. The plush carpet goes down, the stands come to life, and suddenly the room is filled with colour, character, and possibility. Seeing our own MV display finally complete, products gleaming under the lights, ready to be explored, always gives me a little thrill of pride.

Networking is such a big part of Toy Fair too. Whether it’s chatting with customers, catching up with licensors, or being featured on Toy Fair TV, it’s such a great opportunity to connect and share what we’ve been working on. Everyone’s there with the same energy and excitement, it’s contagious!

I’m especially excited to be back for Toy Fair 2026. We’ve got some fantastic new products to reveal, including the stunning MoVe collection, which I can’t wait for all of our customers to see in person.

From the first box being unpacked to the final day’s goodbyes, Toy Fair is an experience like no other, full of creativity, teamwork, and joy. I can’t wait to see what this year brings!

How many years have you exhibited at Toy Fair? Any favourite memories?

While this will only be my second time attending, I completely understand why it’s such a big deal. It’s not just about products on shelves,  it’s about creativity, collaboration, and the incredible people who make the toy industry so special. There’s a real sense of community, and every conversation feels like catching up with old friends, even if you’ve only just met.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Plan your visit to the show and know where your main focus points are – time goes very quickly and there are so many conversations to be had!