My Toy Fair Blog

My Toy Fair Blog – Juratoys



Neil Montgomery, UK Commercial Director

London Toy Fair always provides a fantastic opportunity to catch up with loyal retailers and meet potential new ones. We are especially excited to show the toy industry what we have been working towards in 2022 – the event is a huge opportunity to start the year off with a bang and to show off the new products developed for 2023.


Juratoys UK has a clear business strategy for 2023 which will be driven by an experienced and passionate team. We love what we do and are very proud to have developed a collection with the environment very much at the forefront of its design. We are staunchly committed to reducing packaging, using environmentally friendly materials, and designing toys that last.


We have an even bigger stand this year for Toy Fair to ensure we can show all the newness and exciting new ranges across Janod, Kaloo, Lilliputiens and Lalaboom. We see this as our year to really shine and to show the retailers that we can truly add value to their business with timeless toys and gifts at great margins, consumer offers, POS and marketing tools – all of which we support with consistent PR.


For Janod it’s all about fresh, and innovative ideas. We all feel that the 2023 collection is the strongest we have seen so far and the feedback from retailers has been extremely positive. Building on success across our other Dinosaur themed products, the brand has truly embraced the love of the prehistoric era with the new launches set to be unveiled at Toy Fair– it’s certainly a trend showing no signs of slowing down as children remain besotted with Dippy, T-Rex and pals so the team are excited to see the reaction.


Make sure you pop over to meet the Kaloo collection – a brand with the most charming French story full of softness, love, and dreams. The range, which is now present in nearly 40 countries, is bursting with adorable plush animals, doudou puppets, traditional bears and our bestselling Tendresse Doll collection, with even more new designs and sizes to discover in 2023. With many items made from recycled materials this brand is determined to protect the planet, while comforting little ones.


With Juratoys’ Lilliputiens brand, families will become immersed in a world full of little wonders. The Belgian creator of quality toys promises lots of surprising adventures and pure delight. The irresistible Lilliputiens collections delight the hearts of children and adults alike and following the hugely successful pop-up shop in Harrods throughout May and June 2022, the team are eager to present more items from the range.


And finally, Lalaboom the wonderfully colourful toys inspired by Montessori will help with the first stages of development from 10 months to 3 years and over. A bright and fun multifunctional toy – come and discover our new innovative sets for 2023.


Come and find us on stand N1 to see how far we have come and to meet our wonderful Juratoys team!