My Toy Fair Blog

My Toy Fair Blog – Tree Toys UK Ltd


Tree Toys UK Ltd

My Toy Fair Blog Q&A –

Dennis Callaghan, Managing Director of Tree Toys UK Ltd


Please provide a brief introduction to yourself and the company you work for
Tree toys is a family run business that has been in existence for over 35 years and owns and operates its own factories in Taiwan and China. We are the full package from design and creation through to manufacture, testing and shipping. I have been the Managing Director for the past 35 + years

What is your favourite part about working in the toy industry?
Creation of great product and content and seeing the look on the end users’ face (the children playing and creating)

Give us the inside scoop, what products are you launching at Toy Fair 2023?
KABOOOOOMMMM ZOO a puzzle that goes KABOOM. Then of course from our award winning Wild Environmental Science kits Cosmic Black holes, Galaxies and beyond. Our Amazing Animals series, with Endangered, Deadly, Freaky and Extreme

What trends do you predict for the Toy Fair industry in 2023?
For our brands we continue to see interest in Global Warming, Medical and Cosmic Sciences

How many years have you exhibited at Toy Fair 2023? Any favourite memories?
This is our second year at London Toy Fair so no real memories YET!

What is your favourite toy?
Mouse Trap! I owned one as my first ever game

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?
Be open to new and exciting products that might not be TV advertised and might have a better margin in them