Orchard Toys Ltd 

Blog Post 

Full Name: Chloe Chambers

Job Title: Senior Marketing Execuitive

We are delighted to once again be exhibiting at the London Toy Fair, one of the most exciting events in the toy industry calendar! Bringing together hundreds of brands and thousands of visitors, the show is a fantastic opportunity to meet our valued retail partners, connect with new faces, and showcase what makes Orchard Toys so special.

We always look forward to sharing our latest educational games and jigsaws with visitors. We ensure our stand is bursting with colour and creativity, featuring brand-new launches alongside much-loved classics. From early learning games designed to build key skills, to family favourites that bring everyone together, each Orchard Toys product is made with the same core values in mind: fun, education and quality.

We’re especially excited to be launching new lines within our core range, continuing to build on the trusted Orchard Toys favourites that parents, teachers and children know and love. Alongside these, we’ll be expanding our licensed range, bringing beloved characters and stories to life through fun, educational play. For those attending the Toy Fair, there’s even something new and exciting being unveiled. We can’t wait to share what we’ve been working on and what will be rolling out throughout 2026!

Our team always has a brilliant time giving hands-on demonstrations, allowing visitors to experience first-hand the thought and care that goes into every game. It’s always rewarding to see the reactions of both buyers and industry colleagues when they try our products, there’s something truly timeless about the joy of play.

The London Toy Fair is also an inspiring space to connect with others shaping the future of play. We enjoy catching up with long-term partners, hearing feedback from retailers, and discussing how we can continue to support independent shops and online sellers in the year ahead. With sustainability and responsible manufacturing high on everyone’s agenda, we are proud to talk about our credentials and our ongoing commitment to producing durable, recyclable, and high-quality products that last for generations.

A huge thank you to everyone who visits our stand and makes the Toy Fair such a memorable show for us. Whether you are discovering Orchard Toys for the first time, or adding new lines to your store, we encourage you to visit our stand and meet with us! We love sharing our passion for learning through play.

How many years have you exhibited at Toy Fair? Any favourite memories?

We’ve exhibited at Toy Fair for nearly four decades! One of our favourite memories is unveiling our brand redesign, dressing in black tie for the occasion, and seeing the fantastic reactions from visitors; it was truly unforgettable.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Top tip to an exhibitor would be to focus on connecting and not just selling! Toy Fair is as much about building relationships as it is about showing products. Top tip for a first-time visitor is have a shortlist of stands you don’t want to miss, but give yourself time to wander