Press Release

STEAM, Collectables and Board Games Lead Toy Fair 2018

Toy Fair 2019 returns 22-24 January at Olympia, London

26 January 2018, London: Toy Fair returned for its 65th year on Tuesday, with more than 250 exhibiting companies launching thousands of new products to eager buyers and visitors. High-tech coding robots, motorised skates, board games, and flying poop toys were just some of the stars of the show, featuring in coverage by the BBC, ITV, the Mirror, the i, the Guardian, the Sun, and many others.

The show opened with the news that UK toy sales had decreased by 2.8% in 2017 to £3.4bn. The British Toy & Hobby Association (BTHA) and the NPD Group attributed the dip to a number of factors, including under-performing licenses, the impact of Brexit, and concern over counterfeit toys. But 2017 also had successes for the toy industry, with collectables growing by 17 per cent to hold 9 per cent of overall value of the UK market.

Toy Fair 2018 had many success stories from exhibitors themselves, with small start-ups and the biggest names taking the opportunity to showcase their latest products to buyers and the wider industry.

Many of the show’s most exciting and innovative products were selected for Toy Fair’s Hero Toys, the inaugural awards judged by the BTHA and independent industry experts. Toy Fair TV presenters Anna Williamson and Gavin Inskip also spotlighted the show’s biggest launches and announcements, broadcasting news live for the duration of the show on screens around Olympia and on the Toy Fair website.

“Toy Fair wouldn’t be the event it is today without the support of the industry,” commented Majen Immink, Director of Fairs and Special Events. “I would like to thank all of our exhibitors and visitors, who packed the show with excitement from start to finish. With thousands of exciting new products launching, we couldn’t have asked for a better way to celebrate our 65th anniversary. As ever, we’ll be taking all the valuable feedback onboard to make Toy Fair 2019 even better.”

The BTHA, organisers of Toy Fair, announced that Toy Fair 2019 will once again return to Olympia London, running from Tuesday 22nd to 24th January. Applications for Toy Fair 2019 are now open and companies can apply online HERE.


Toy Fair testimonials

Jonathan Kirkley, Re:creation

“Re:creation had a fantastic Toy Fair 2018. Our stand was very busy for the whole show and we had many very productive meetings. A real highlight for us was the reaction to the all new Razor Turbo Jetts motorized heel wheels which went down a storm, and likewise the range of Of Dragons, Fairies and Wizards interactive wands. In the run-up to the show and during the event we received plenty of clear and effective communication from the Fair team – and this all helped ensure the event ran smoothly, not only for us but the Fair as a whole. We also appreciated the support of the Press Office team, who were friendly and inclusive throughout the event.”

Ian Harkin, Lottie Dolls

“We were delighted to win Best Stand at Toy Fair this year. The show was a great opportunity for us to meet our retailers face-to-face. Some of the feedback about our new product – Mia the Wildlife Photographer – has been inspirational. The show bags also give great visibility for the brand throughout the week – both at the show and out-and-about in the city afterwards.”

Sarah Woonton, Learning Resources

“Toy Fair 2018 has been a really great event, a fantastic opportunity to meet retailers and the media. We are delighted that Botley The Coding Robot won a Toy Fair’s Hero Toys award. The show is a great opportunity for us to be able to demonstrate the products that we hope will be successful in 2018 and beyond.”

Nikki Collins, NMP Collins Innovations

“This has been the best experience ever! I have learned so much from being here and made some great contacts within the industry. Although I am new to the industry, everybody was really welcoming. I would definitely repeat this experience and recommend it.”

Ahrani Logan, AugmentifyIt

“Toy Fair 2018 has been an amazing experience to connect with both local and internationally-focused partners. Being a Hero Toy is a great honour for our first Fair!”

Mike and Matt, Playpress Toys

“The show has been really full-on, talking to people non-stop. We’ve met loads of fantastic independent retailers and interesting, lovely people – being on BBC Breakfast was amazing. It’s our first show and we have lots of leads! Looking forward to next year.”

Emma and Lisa Bradburn, what2buy4kids

“We’ve seen quite a lot of new stuff at Toy Fair this year, including different suppliers to who you would usually see. We had lots of opportunities to talk to exhibitors, as the show was very well staffed. We’ve been visiting Toy Fair for the last 3-4 years, and there is always a great range to see. You are spoilt for choice – bring a suitcase for all your catalogues, and wear comfy shoes!”

Carl Dudley, Freelance Sales Agent

“Toy Fair 2018 was a really good show. I’ve been coming to this show for twenty years, and this is my first year as a visitor. I’ve found it very easy to navigate and have met lots of people.”

Lola and Josh, Grass Roots Media

“It was really interesting to see the new toys and technology coming out this year. It’s great to have all the brands in one room and to see their passion for their products. With the new, small companies especially, they were clearly very passionate.”