Press Release

Toy Fair 2020 showing strong re-booking rate and new exhibitor enquiries  

By May 22, 2019 No Comments
1st May 2019:

Toy Fair 2020 is shaping up to be another busy and vibrant show. Just three months on from Toy Fair 2019 we have already seen a re-booking rate of 84%, an increase on this time last year. A successful sold-out Toy Fair 2019 saw the return of the popular LEGO and PMS International Group who are both amongst Toy Fair 2020 returnees alongside Spin Master, Character Options, Flair Leisure Products, Learning Resources, Golden Bear, Great Gizmos plus lots more of the industry’s favourite names.

Toy Fair returns to Olympia, London, from 21st – 23rd January 2020. Visitors and exhibitors can expect a full range of toy, game and hobby manufacturers and distributors representing start-ups, through to small, established family-run businesses and international mega brands.

Toy Fair 2020 looks set to be another exciting show, providing a lively platform for the industry to promote their new products to buyers, retailers, licensors and the media as well as networking amongst peers, forging new relationships and building on existing partnerships.

Rebecca Deeming, Acting Head of Toy Fair, said: “We are excited to see the return of so many exhibitors and the arrival of some fresh faces for Toy Fair 2020. The commitment from all of our exhibitors is what makes the Toy Fair a spectacular three-day event right at the heart of the industry’s buying calendar.

“It is a testament to the show’s popularity to see so many applications already coming in. This allows us to keep developing and expanding the Toy Fair to provide the industry with an effective space to buy, sell and network. We are extremely appreciative of the support the industry continues to provide the show and look forward to seeing you all again in January.”

Sarah Dayus, Sales and Brand Manager, Great Gizmos, said: “Toy Fair is our first exhibition of the year and a really important event for us. It is our first chance to showcase our brand-new products and ranges to our buyers. It is always a really busy show with new and existing buyers and the perfect opportunity to catch up with everyone post-Christmas. We always receive invaluable feedback on our new products and ranges which is really important to us for planning the year ahead. We have been exhibiting at Toy Fair for over 20 years now and it’s still as popular as ever!”

Companies looking to exhibit in 2020 are encouraged to fill in an application form HERE