The Noble Collection UK

Blog Post 

Full Name: Amber Elliott

Job Title: Website and Marketing Manager

The Noble Collection UK is excited to return to London Toy Fair for a third time in 2026 to present our unique range of licensed treasures at Olympia London – and this time we’ve moved! You can now find us on the Upper Level of the Grand Hall, conveniently located right next to the coffee area. Cross off your visit to our stand and your caffeine fix at the same time!

This year additions to our range of role play toys are joined by collectible releases that capture the growing Kidult trend; we now offer key products like Harry Potter wands and Wicked wearables in formats suitable for both kids and adults, without compromising on quality.

We loved seeing visitors interacting with our ‘thrillifying’ Wicked range at Toy Fair 2025, giving our award-winning role play recreation of Glinda’s Bubble Wand a wave or taking our Elphaba’s Broom for a test drive (or test fly). This year, you can expect the magic to continue as we expand our range with more toys, collectibles, stationery and more. Sit down and challenge us to a game of Wicked Chess, where emerald and gold pieces represent fan-favourite characters from the Land of Oz, or pick your favourite from our new collection of Unlimited Charms Chests.

See the magic of the Wizarding World brought to life ahead of the exciting release of the Harry Potter HBO series in 2027 as The Noble Collection has added PVC role play wands to its range, joining our existing collection of collectible resin wands, meaning children aged 6+ can also collect their favourite character’s wand too.

For collectors, we have a brand-new, highly coveted prop replica of the Cursed Opal Necklace from Harry Potter and the Half-Blood Prince, with an aged silver finish and 20 shimmering iridescent blue stones housed in a leatherette collector’s box. Also in 2025, The Noble Collection launched the first in its new series of Celebration Wands based on iconic wizarding spells, a silver and blue spectacle inspired by the Patronus Charm with a stag bust for a handle. Can you guess what spell will be chosen for 2026?

Speak to our friendly, enthusiastic team at our stand where we bet there’ll be something for you to geek out over – from the magic of the Wizarding World to Middle-earth, we pride ourselves on being any film, TV or gaming fan’s dream. In the coming year we’re excited to keep expanding in toys as well as collectibles and prop replicas in order to provide eye-catching, retail-friendly licensed products for every kind of fan. See you there (with your coffee)!

How many years have you exhibited at Toy Fair? Any favourite memories?

This will be our third year at the London Toy Fair and each time we’ve grown our stand – this year moving into the bigger Grand Hall. It’s great to see familiar faces each year both exhibiting and visiting.

What top tip would you give to a fellow exhibitor or visitor attending their first Toy Fair?

Enjoy the day(s)! Plan ahead for lunch and rest breaks with your teams so that you’ve plenty of energy to enjoy the atmosphere. As an exhibitor, I highly recommend fitting in an hour or so to take a wander around the rest of the halls. It’s really exciting to see what other businesses are coming up with creatively regardless of their category, and you may be inspired to come up with new activations for your own stand next year. For visitors and exhibitors, don’t miss the character parade!