Press Release

Toy Fair’s Greenhouse Area, supporting newcomers in the toy industry, is sold out for 2020.

Toy Fair’s Greenhouse Area, supporting newcomers in the toy industry, is sold out for 2020.


21st September 2020:

Toy Fair’s commitment to supporting new toy companies in the Greenhouse Area goes from strength to strength for 2020, having already sold out the space for next year’s show. The Greenhouse Area is dedicated to smaller, start-up companies looking to cement their place in the toy industry.

The Greenhouse Area gives smaller exhibitors space in the main hall alongside other, well known brands such as LEGO, Character Options, Asmodee UK, TOMY, Bandai, Vivid Toy Group, Orchard Toys and VTech plus many more – who are all returning to Toy Fair. For Greenhouse exhibitors, this prime location provides an opportunity to network with industry leaders, discover other brands on a similar journey to their own and meet with the country’s top retailers and licensors.

The Greenhouse Area has proved to be a launchpad for previous exhibitors such as Eduk8 Worldwide, The Elf on the Shelf, Insect Lore and Bigjigs, who have seen such success that they have moved out of the Greenhouse Area, becoming an established brand, and now exhibit on the main floor of the show.

The community feel of the Greenhouse, which welcomes both first-time and returning exhibitors, is favoured by many who choose to return to the area year upon year.

Since the expansion of the area in 2018, which saw an increase of 80sqm to the Greenhouse, exhibitor demands have flourished with 47% new exhibitors and 53% returning exhibitors. Exhibitors in the Greenhouse Area for 2020 include WOW Toys, Green Bean Collection, Risk & Rewards Board Games, Jumini, Rainbow Eco Products and Paper Engine Ltd.

Returnee Rachel Lowe, of Rachel Lowe Games and Puzzles, enjoys the prime location of the Greenhouse Area. She said: “I love the Greenhouse Area as it showcases new releases and it has a real community feel. As a creator of board games and puzzles, which are mostly licensed products, I have new releases at every show, so this is a perfect location for Rachel Lowe Games and Puzzles.”

Elsewhere on the show floor, Toy Fair has a small number of stands remaining which are selling out fast.