Skip to main content
Boardgamesexhibitor postGames

University Games

By September 17, 2025January 18th, 2026No Comments
< To all companies

University Games

Stand Number: E50

Member

There is a world of fun and games for every generation to be found at University Games and Lagoon this Toy Fair – Stand E50 is one you won’t want to miss! With an extensive 700-strong range of games, puzzles and gifts, from preschool play to grown-up game nights, there is a game for everyone, and there will be plenty of exciting new launches for 2026!

Firm favourites will be front and centre, including Smart Ass, Perudo, Pointless and the classic Subbuteo, along with 2025 new highlights, Buying Time and Bullseye, inspired by the much-loved TV show that made its comeback in autumn 2025 with host, Andrew “Freddie” Flintoff.

Heading up the children’s portfolio are University Games’ Core 4 titles, What’s Up, Charades for Kids, Don’t Say It! and Yes! No!, joined by a inspiring line-up of licensed puzzles and games featuring popular storybook characters including Roald Dahl, David Walliams, Paddington, Horrid Henry, and Where’s Wally. These sit alongside the super popular Dog Man range featuring the best-sellers Attack of the Fleas and Twenty Thousand Fleas Under the Sea board games.

Preschoolers are equally well catered for, with a colourful and creative games and puzzlesrange starring The Very Hungry Caterpillar, The Tiger Who Came to Tea, We’re Going on a Bear Hunt, and Mog the Forgetful Cat. Educational play continues to shine through The Learning Journey range, which now includes over 50 high-quality, award-winning STEM and learning products from the best-selling Match It! educational games to the new and exciting Sort and Learn magnetic puzzles.

The super popular National Geographic How Things Work 3D Puzzles range, that launched in 2025, combines science and creativity through an innovative range of nine build and play STEAM toys. The range includes exciting builds such as a Blast Off Rocket, Racing Car, Parachute Launcher, Aeroplane Launcher, and Hydraulic Lift, to help children understand real-world mechanics through interactive fun.

The iconic Subbuteo brand remains a strong performer with an extensive range that features the original Main Game, official England and Liverpool FC editions, alongside a comprehensive selection of player sets and accessories. In addition, the licensed football club Rubik’s Cubes and 3D stadium puzzles continue to attract a wide audience of football fans and gift buyers alike, and retailers can look forward to exciting new  football-themed launches for 2026, designed to further strengthen this ever-popular category.

The immersive Murder Mystery Party and Case Files ranges offer everything from intriguing single-player investigations to dramatic, multi-player party experiences, catering to a wide spectrum of play styles and group sizes, perfect for both casual game nights and more immersive themed events.

Meanwhile, Lagoon brings its own distinctive mix of giftable products. Alongside The National Geographic How Things Work STEAM 3D puzzles the Birthday in a Box collection ensures every milestone celebration is a memorable one. Add in The Purple Cow’s science games, Project Genius’s brain teasers, and Lagoon’s popular Games in Tins and seasonal titles, there is a world of games, puzzle and gifts to choose from which are perfect for the whole family.

View full Product catalogue
View Product

Subbuteo Main Game

Subbuteo is one of the world's most iconic sports games bringing the fun and competitiveness of football to your living room! Subbuteo has always been a true family game, a time when everyone can play together and fans of all ages love the new re-energised Subbuteo range with greatly improved detail. The new generation of players are stronger with far greater flexibility and have been produced in exceptional detail. These incredibly detailed players take the Subbuteo experience to a whole new level of realism.

View Product

Bullseye Main Game

Step right up to this thrilling board game adaptation of the beloved classic TV show Bullseye! Will you be the dart player or will you be answering the questions in this game based on television's classic darts quiz? Perfect for game nights with family and friends, this fun-packed game brings all the excitement of the original quiz show to your living room.

View Product

Buying Time

The game where you can buy yourself some time...but it will cost you! Unlike any other board game, Buying Time is the game where you decide how much time you and your team need to answer the questions, but how much are you willing bet to earn more money! Use the clever money counter to insert your money, the money converts to time. But how much time do you really need for your team mates to answer all the questions on the card?

View Product

Dog Man Attack of the Fleas Board Game

Save the city in Dog Man Attack of the Fleas. A great board game for all fans of Dav Pilkey’s best-selling children’s book series Dog Man. The object of the game is for the supa buddies to work together to destroy the three-piece Robo Brontosaurus before it reaches the end space and then for all the supa buddies to return to Dog Man house within three turns to win.

View Product

The Learning Journey Preschool Range

The Learning Journey’s range of preschool games, puzzles and toys includes the engaging series of colourful and tactile Lift and Learn Puzzles and Sort and Learn Magnetic Puzzles, that use a magnetic pen to help children guide numbered, shaped, or coloured pieces to their correct locations. The best-selling Learning Journey Match It! Range created for 2-7 year olds includes the popular lines My First Match it! Counting Cupcakes and Things That Go, as well as Match It! Spelling, Counting, Mathematics, and Space Bingo. The Learning Journey Preschool range is completed with a fun selection of Electronic and Sensory educational toys, including the Crawl about Bee, On the Go Controller, Learn and Count Cookie Jar, and the best-selling Telly the Teaching Clock.

View Product

National Geographic How Things Work Range

The National Geographic How Things Work series of nine beautifully designed 3D Puzzles make an impressive range of construct and play STEAM science toys. The series includes a Blast Off Rocket, Racing Car, Parachute Launcher, Aeroplane Launcher and Hydraulic Lift, as well as a Vacuum Cleaner, Monocular, Periscope and a Kaleidoscope. Combining hands-on building whilst learning valuable engineering concepts through interactive play, these STEAM education toys each come complete with an instruction booklet to help children understand the science behind the build, making learning both fun and memorable.

Share